SHKP’s Building Homes with Heart Caring Initiative offers anti-pandemic support and spreads love during the Mid-Autumn Festival

SHKP’s Building Homes with Heart Caring Initiative offers anti-pandemic support and spreads love during the Mid-Autumn Festival

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As part of the Building Homes with Heart Caring Initiative, SHKP collaborates with different social welfare organizations to distribute gift bags containing mooncakes, eco bags, stationery, hand sanitizer and other items to underprivileged families
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As the Mid-Autumn Festival is fast approaching, the Building Homes with Heart Caring Initiative distributes gift bags to elderly beneficiaries of the “Redevelopment of Pak Tin Estate - Neighbourhood Support Programme”
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Volunteers call to check in with elderly people to give emotional support
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Volunteers deliver surgical masks to the mailboxes of the elderly

Committed to Building Homes with Heart, Sun Hung Kai Properties (SHKP) actively fulfils its corporate social responsibility obligations and continues to provide different types of support to people in need in the community amid the pandemic. As the Mid-Autumn Festival is fast approaching, through anti-pandemic support projects of the Building Homes with Heart Caring Initiative, SHKP sent festive food and anti-pandemic items to underprivileged families and the elderly to show its care and fight the virus together, benefitting 12,000 people.

For more than half a year, the pandemic has brought many challenges to the daily life of the general public, especially to underprivileged families and the elderly. To support people in need in the community, SHKP deployed the SHKP Volunteer Team to deliver anti-pandemic items to underprivileged families and elderly people during the past months. As the Mid-Autumn Festival is fast approaching, the Team collaborated with the Caritas Integrated Family Service Centre – Shau Kei Wan, the HKFWS North Point Integrated Family Service Centre, and the HKSKH Lady MacLehose Centre to distribute gift bags to underprivileged families in the Island East and Kwai Tsing districts. The gift bags contained mooncakes, stationery, hand sanitizers, and other items. SHKP also distributed festive food and anti-pandemic items to elderly people residing in Sham Shui Po under the “Redevelopment of Pak Tin Estate - Neighbourhood Support Programme”.

In view of the disruption to social life faced by many elderly people during the pandemic because of social distancing, the SHKP Volunteer Team offered timely support in alternative ways, such as talking to them over the phone and giving them emotional support. In place of in-person visits, the Team delivered surgical masks to the mailbox of elderly people to show their care.

Since 2011, SHKP has organized different programmes through the Building Homes with Heart Caring Initiative, including visiting underprivileged families and distributing gift bags in various districts before Chinese New Year, the Dragon Boat Festival, and the Mid-Autumn Festival. It also supports a wide variety of community services and works with numerous social welfare organizations to assist the disadvantaged and spread love and care.

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