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Committed to Building Homes with Heart, Sun Hung Kai Properties Limited (SHKP) has long advocated healthy living and Sports-for-Charity, and has continuously encouraged citizens to participate in sports to “sweat for good deeds”. A total of HK$9 million was raised through the SHKP Sports-for-Charity initiatives last year, which will be used to support eight projects dedicated to children and youngsters, benefitting over 10,000 people. SHKP hopes that the donations will bring positive energy to the beneficiaries and assist them in achieving more in the future.

Supporting the Development of Children and Young People through Sports-for-Charity

Officiating at the kick-off ceremony of the 2020 SHKP Sports-for-Charity Funded Projects today were SHKP Chairman & Managing Director Raymond Kwok; SHKP Deputy Managing Directors Mike Wong and Victor Lui; Executive Directors Adam Kwok, Christopher Kwok and Allen Fung; and representatives of the various beneficiary charity organizations.

At the ceremony, Raymond Kwok said, “We would like to express our gratitude to the various charity organizations for sharing our belief in Sports-for-Charity and supporting underprivileged children and young people. Together, we will support various projects developed for children, primary and secondary students, and other youngsters, ranging from mental support for those facing family hardships, emotional and mental health, to STEM education and physical fitness training. Our aim is to help them achieve and develop their full potential, and enable them to grow and flourish.”

Chua Hoi Wai, Chief Executive of the Hong Kong Council of Social Service (HKCSS), said, “We are grateful to be given this opportunity to join hands with SHKP to nurture the next generation of Hong Kong. We hope that the beneficiaries will reciprocate and pass on the spirit of Sports-for-Charity after receiving love and care from the community.”

Charles Chan, Executive Director of The Boys’ & Girls’ Clubs Association of Hong Kong (BGCA), said, “SHKP’s longstanding support for, and dedication to, the Hong Kong community has helped many underprivileged youngsters through difficult times, helping them develop the confidence and courage to embrace the future.”

To promote the spirit of Sports-for-Charity, SHKP held the SHKP Sports for Charity Carnival at the Hong Kong Velodrome in October 2019. Over a thousand participants had fun exercising together, and SHKP turned their collective effort at the carnival into donations. In addition, SHKP fulfilled its pledge after two cancelled events, the 2019 SHKP Vertical Run for Charity – Race to Hong Kong ICC and the Sun Hung Kai Properties Hong Kong Cyclothon, making extra donations to keep the total donations unchanged for the beneficiary charities for their originally planned projects for underprivileged children and young people. The SHKP Sports-for-Charity initiatives raised HK$9 million last year.

Discovering a Silver Lining with Children during Difficult Times

Part of the donations will go to the HKCSS to help with their commitment to support the ‘SHKP Rainbow with KIDS’ project for the fourth consecutive year. The programme aims to support children and teenagers under the age of 18 who have encountered family crises, such as the loss of a parent, family violence, or parental separation or divorce, in the past two years. The project has benefitted over 620 individuals, helping the young people get through the difficult times and gain the courage to face the future.

Organizations taking part this coming year include Baptist Oi Kwan Social Service, Harmony House, Hong Kong Single Parents Association, and the Hong Kong Catholic Marriage Advisory Council. Through different methods such as individual and group counselling, training sessions and game therapy, each organization will help children and young people from families experiencing trauma relieve their emotional burden and re-build their confidence. It is estimated that over 200 individuals will benefit during the new term of funding.

Programme for the Gifted to Discover Their Potential

SHKP has sponsored BGCA’s ‘SHKP – Science & Innovation Project for the Gifted’ initiative since 2015. The aim of the project, which has helped 360 individuals so far, is to help gifted underprivileged children discover their potential. SHKP will use part of the donations raised in Sports-for-Charity events last year to continue its support for the project, which will offer one-year of free STEM (Science, Technology, Engineering and Mathematics) courses to gifted Primary 3 to Form 2 students from underprivileged families. The project aims to develop their potential and interest in STEM, especially in the areas of marine biology and engineering. The project will help an estimated 75 gifted children from underprivileged backgrounds during the new term of funding.

About Sun Hung Kai Properties Limited

Sun Hung Kai Properties Limited (SHKP) is committed to developing premium properties. With its Building Homes with Heart philosophy, SHKP lives up to its corporate social responsibility by leveraging its resources and networks to advocate reading and holistic development, healthy and sustainable living, and care for the underprivileged and youth. 

Over the past four decades, the management team has led and encouraged its staff to help those in need and to give back to society using their professional knowledge and skills. SHKP also engages its stakeholders to create and share positive energy in the community.

Sun Hung Kai Properties (SHKP) and the Hong Kong Sheng Kung Hui Welfare Council (the Welfare Council) announced today their cooperation in developing a large-scale transitional social housing project, United Court in Tung Tau, Yuen Long. The project is conveniently located with minibus and bus routes nearby, while taking only 10 minutes to walk to West Rail Line’s Yuen Long Station or Long Ping Station. Upon expected completion in early 2022, it will provide a comfortable home for 1,600 underprivileged families and ultimately benefit 5,000 families. United Court will provide opportunities for residents to engage with the surrounding community, mutually benefitting one another, making it a distinctive transitional housing project in Hong Kong.

Apart from United Court, SHKP also announced that it will develop transitional housing at two other sites, respectively in Kam Tin South and Kwu Tung town centre. The three projects will span close to 400,000 square feet and provide 2,000 transitional flats in total, benefitting over 6,000 families and giving more than 20,000 people a comfortable home.

The 300,000-square-foot United Court is located on Yuen Long Kau Hui Road near Shan Pui Tsuen. Apart from lending the lot for a minimum of eight years, SHKP will work on preliminary project planning and basic site formation, and provide property management consultancy upon completion. The Welfare Council will be responsible for project planning, construction, operation and management, and for providing residents with a variety of people-oriented community services.

Hong Kong Sheng Kung Hui Welfare Council Vice-Chairman Michael Lai said, “The Welfare Council is glad to announce at the start of the year the collaboration with SHKP to develop this very meaningful transitional housing project, United Court, to help address the overcrowding living conditions of 1,600 underprivileged families. We estimate that up to 5,000 families will eventually benefit as they move in to United Court before being allocated public housing.”

Mr Lai added that United Court would feature people-oriented, engaging and harmonious community design, planning and facilities, including social enterprise stores and weekend markets, providing residents with diverse community engagement opportunities. The Welfare Council will introduce a first-of-its-kind Well-Being Index that would promote healthy living habits, positive energy and confidence among residents. The Welfare Council will also provide residents with services based on their physical, mental and spiritual health, in the hope of developing a systematic service operation model unique to community housing.

Sun Hung Kai Properties Executive Director Adam Kwok said, “SHKP understands the keen demand for housing in Hong Kong. We have therefore leveraged our resources to help improve the living conditions of underprivileged families. Earlier, SHKP had lent some village house flats in Tuen Mun to Yan Oi Tong via The Hong Kong Council of Social Service to develop into Green Garden, a transitional social housing project. The success of Green Garden has given us the confidence to take on a larger-scale transitional housing project.”

He continued, “Adhering to our spirit of Building Homes with Heart, we believe the United Court development will become a role model for transitional social housing projects. We hope it will bring much warmth to families in need via this transit residence that can help them prepare for a better future.”

Secretary for Transport and Housing Frank Chan said, “Through the concerted efforts of many sectors of the society, the announced transitional housing projects, including the 8,000 flats announced earlier and the 2,000 flats announced today, have together achieved our goal of building about 10,000 transitional housing flats in the coming three years.”

He expressed his gratitude to the organizations and companies involved for their support of, and contribution to, transitional housing, and said he hoped the community would continue to support such efforts to provide enhanced living opportunities for people in need. He said that having a comfortable home and a good job is the key to social stability and that the government would continue to look for sites to develop housing to provide a long-term solution to Hong Kong’s housing shortage.

Five unique features of United Court:

i. Convenient location, comprehensive facilities, neat site and short completion time

It takes only 10 minutes to walk from the conveniently located United Court to West Rail Line Yuen Long Station or Long Ping Station. The location is also well connected by bus and minibus routes. Comprehensive community facilities near the project include grocery markets, large-scale shopping malls, secondary schools, primary schools, kindergartens, and cultural and sports amenities.

The site has a proper rectangular shape and does not require government involvement in building large-scale infrastructure, such as roads. It is estimated that construction can be completed by the end of next year, while the project will be ready for move-in by early 2022.

ii. Spacious, people-oriented design

The Welfare Council will provide people-oriented design, services and activities. It will make good use of public spaces to offer leisure, recreational, sports and children’s facilities, including a 10-metre-wide central promenade, so that residents can exercise and develop healthy habits. United Court will also provide diverse participation and engagement opportunities for residents.

iii. Markets and social inclusion

United Court is all about social inclusion. Weekend flea markets will be held on a regular basis. The Welfare Council will introduce social enterprise stores, a community kitchen, shops selling daily necessities, barter trade shops, and so forth. These initiatives will not only provide bargain options for residents, but also enhance their interaction with surrounding community for mutual benefit, and to establish a harmonious and inclusive neighbourhood.

iv. Well-Being Index for physical and mental health

The Welfare Council has over 50 years of experience serving the residents of Yuen Long and would introduce a first-of-its-kind Well-Being Index for United Court, which will assess the physical, mental and spiritual health of residents before they move in, during their residency, and before they move out for big data analysis and the data will facilitate their provision of services.

v. Improved work competitiveness and employment assistance

SHKP and the Welfare Council will provide residents with appropriate vocational training, and SHKP will leverage its experience in developing the district. SHKP now manages over 70 residential and shopping projects in Yuen Long, Tin Shui Wai and Tuen Mun, with about 3,000 property management staff. In the coming three to four years, about 400 new staff will be hired. Eighty percent of them are frontline roles. The Group also has several development sites, which require a lot of construction workers. SHKP is happy to consider giving priority to the residents to fill the job vacancies, if they are willing and the right fit can be found.

SHKP was one of the first property developers to develop in Yuen Long and has steeped experience in the district for over 30 years. The Welfare Council has provided different community services for the district in Yuen Long for more than 50 years and has a deep understanding of the community and a comprehensive service network. SHKP started collaborating with the Welfare Council in Yuen Long in 2016. SHKP donated a site located near Yuen Long Station to the Welfare Council to develop Hong Kong’s first cross-generation integrated social service facility, which provides for a special-need child care centre, a youth hostel, an elderly home and other amenities.

Following the success of TOWNPLACE KENNEDY TOWN (formerly The Kennedy on Belcher's), the first project of the series, Sun Hung Kai Properties (SHKP) (0016) launches TOWNPLACE SOHO, its new development at 18 Caine Road, within easy reach of Central and Soho. TOWNPLACE, the new residential leasing brand under SHKP, is specially designed to serve the growing numbers of millennials and expatriates. The new property offers a total of 293 residential choices, ranging from studios to four-bedroom apartments. With saleable areas ranging from 286 to 1,092 square feet, they offer splendid views of Victoria Harbour, the Hong Kong Zoological and Botanical Gardens, Admiralty, Central, Sheung Wan and the development's swimming pool. 

With inviting design, comprehensive Duo Social Space and amenities, understated smart home devices, and three flexible leasing options and terms, TOWNPLACE SOHO is the very definition of a millennial lifestyle. It offers 'Serviced Apartments', 'Furnished Apartments' and 'Unfurnished Apartments' to cater for different needs. Today, three one- to three-bedroom Serviced Apartment show flats are open for media preview.

Nestled in a prime location 

TOWNPLACE SOHO is situated close to Hong Kong’s CBD, where art, shopping opportunities and entertainment for millennials are within easy reach. While Lan Kwai Fong is only three minutes away, TOWNPLACE SOHO is also next to artsy spots like Tai Kwun and PMQ. It has a comprehensive transportation network, with the closest MTR station just a five- to eight-minute walk away. IFC is also within 10-minute strolling distance, from where residents can reach the Hong Kong International Airport in 24 minutes by Airport Express. The Hong Kong-Macau Ferry Terminal is in the vicinity of TOWNPLACE SOHO, thus connecting to China and Macau in a flash.

Targeted at the millennial market, offering exquisite units with great flexibility

TOWNPLACE SOHO offers many exquisite units to draw the millennial market. Studio and one-bedroom apartments account for about 60%, the rest being two- and three-bedroom apartments. An extensive terrace is available in certain units, while a special unit features four bedrooms and a rooftop balcony is also designed to accommodate both individuals and family needs. Scenery ranges from the great harbour and city view of Central district overlooking the architectural heritage of Tai Kwun, to the spectacular view of the Hong Kong Zoological and Botanical Gardens of the east-facing units. The balcony and full height windows in all apartments bring the scenery into the living area.
 
Introducing flexi-leasing options for leasing terms, furnishing styles and services

To allow great flexibility, TOWNPLACE SOHO provides flexible leasing terms, furnishing styles and hospitality services. Flexible leasing terms range from one month to multiple years. On top of that, three types of leasing options and two furnishing styles are on offer, so residents can tailor their ideal stay. 'Serviced Apartments' provide comprehensive hospitality services and furnishings. Two other options, 'Furnished Apartment' and 'Unfurnished Apartment', are also available, where residents can request any level of hospitality services. Tenants can customize their stay with two furnishing styles: 'Minimalistic harmony' featuring Francfranc furnishings, and 'Sophisticated sense' featuring Stellar Works furnishings, both exquisitely designed and catering for a more personalized living space. 

Launching 50 units for lease this quarter

Sun Hung Kai Properties Signature Homes General Manager Belinda Kuan said, “SHKP is eyeing the potential of young professionals from around the world. They come here for work on a short term. Noticing their needs for exquisite units, TOWNPLACE SOHO is dedicated to serving the young generation with prime location, flexible leasing options and inviting design to enhance living quality. To begin with, 50 units will be launched for leasing this quarter, from $22,000 monthly rental. SHKP is confident in the market and believes TOWNPLACE SOHO can successfully attract young customers.”

TOWNPLACE SOHO comprises three floors of Duo Social Space, with all-around leisure and work amenities including a swimming pool and gymnasium. “TOWNPLACE SOHO will create synergy with TOWNPLACE KENNEDY TOWN,” added Belinda Kuan. “Residents of either property are entitled to enjoy the communal spaces and diversified amenities of both, amounting to nearly 30,000 square feet in total. This doubles the living experience for every resident.”

To echo the brand’s philosophy of 'Own', a dedicated Community Team organizing social and networking events will enhance the well-being of millennial residents while creating a close-knit living space for them. Residents can sign up for different activities with just a tap on the TOWNPLACE mobile app.

Refined design and enhanced living space to cater for the new generation

Three 'Serviced Apartment' show flats on the 28th floor are on display today, offering well-furnished one-, two- and three-bedroom homes with a balcony and open kitchen, facing the harbour or the Hong Kong Zoological and Botanical Gardens. The interiors are tinged with a natural wood palette, with plentiful natural light coming through the full height windows, integrating the natural surroundings into the design. The contemporary interior also provides ample storage space.

The open kitchen of all apartments comprises a series of handpicked, built-in kitchen appliances including refrigerator, induction cooker, wine cooler and steam oven, enabling healthy living. The exquisitely designed bathroom is fitted with a rainshower and a Bluetooth bathroom speaker. An electronic safe, floor-to-ceiling drapes and built-in wardrobes are provided in all apartments. The apartments provide flexible design and furnishings. One-bedroom units adopt an extendable dining table to enhance living space. In some units, the bathroom is connected to the master bedroom via a sliding door to enhance spaciousness, and a desk bed from Italian multi-functional furniture brand Clei is offered to enhance flexibility. All 'Serviced Apartments' are fitted with Marshall speakers, hotel-class mattresses and bedding, stylish kitchen utensils and small appliances, ensuring residents a quality life with well-planned upholstery. 

Sun Hung Kai Properties Signature Homes Assistant General Manager Elee Lee said, “Adhering to the Group’s mission, we leverage on our experience to create the refined interior and amenities of TOWNPLACE SOHO that can best cater to residents. The new generation craves a quality life and autonomy, thus TOWNPLACE has two furnishing styles tailored for residents, namely ‘Minimalistic harmony’ and ‘Sophisticated sense’, in a bid to execute our brand concept – empowering residents to ‘Own The Flexi’.”

Furniture option “Minimalistic harmony” by Francfranc, a home décor shop for an affluent lifestyle originating from Japan, builds up a cozy ambiance with its balance of design and quality. This is particularly suited to residents fond of a simple and elegant style. “Sophisticated sense” is by Stellar Works, an award-winning international brand specializing in crafted furniture and traditional European aesthetics. Its design intertwines different textures and palettes of wood, radiating a sense of elegance. It is recommended for residents looking for a stylish interior. 

User-friendly smart home devices to make living effortless

TOWNPLACE SOHO offers a tech-savvy living experience for its residents. With the TOWNPLACE mobile app or the Google Home Mini speaker in the living room, residents can control the lighting, air conditioning, TV and more. Different scene modes are also supported, creating an eco-friendly and hassle-free living experience. The apartments are also highly secured with hotel-class electronic door locks that can be controlled via the TOWNPLACE mobile app with verification technology (e.g. iPhone face recognition).

With an emphasis on detail, TOWNPLACE SOHO provides a built-in wireless mobile charger in the living room. High-speed and stable Wi-Fi covers every unit, common area and Duo Social Space, also allowing a seamless Wi-Fi login experience across the two properties after one single set-up. A smart sensor is available in every mailbox that alerts residents when mail arrives. TOWNPLACE’s understated devices make living effortless and define the millennial lifestyle.

TOWNPLACE website: www.townplace.com.hk