The Group actively contributes to the well-being of the community. We foster a happy reading culture, advocate healthy and sustainable living, care for the underprivileged and support a wide range of community initiatives targeting different groups including youth development. We want to make Hong Kong a better home for everyone.
Reading and Holistic Development
The Group believes that reading enriches one's perspectives and that knowledge drives social progress.
Healthy and Sustainable Living
The Group is committed to making a positive impact on the community and adheres to a structured approach to encourage healthy and sustainable lifestyles. ‘Exercise for Good’ continues to be a key driver in the Group’s initiatives on this front.
Care for the Underprivileged
The Group believes in good corporate citizenship and actively listens and responds to the needs of society. Through our multifaceted efforts to connect with the community, we are working towards building a harmonious society. For many consecutive years, the Group has been designated a Caring Company by the Hong Kong Council of Social Service, which recognizes the Group's dedication to caring for the underprivileged and giving back to society.
Youth and Education
The Group values education and encourages life-long learning. We also believe that people should grow to stay current with the world and be more innovative. To this end, we engage in a wide range of initiatives to support the growth and development of youths especially those with financial challenges.