The SHKP Reading Club, under Sun Hung Kai Properties (SHKP), is committed to promoting the joy of reading among young people. Recently, it enriched its free online reading platform, ‘Read For More’, and launched an online campaign, titled ‘Read at Home with You’, to provide continuous learning and reading opportunities during the school suspension period. The campaign will recruit students as ‘Read For More’ contributors, in order to showcase their creative works and inspire more people to develop a passion for reading. 

The SHKP Reading Club promotes happy reading in primary and secondary schools across Hong Kong through its Read & Share programme. This spirit has not abated despite the suspension of activities amid the school closure to prevent the spread of the coronavirus. Since February, the SHKP Reading Club has beefed up the content of ‘Read For More’. For example, brand-new video clips in the ‘Bookshelves’ section were launched to recommend a variety of good books in a lively way. Writers Leong Monk-fung, Kevin Tong, Jayford and others have been invited to craft exclusive serial stories for binge-reading. In addition, the platform introduced feature articles, such as a ‘Poet’s Corner’, ‘Workplace Rookies’, and ‘Witty Quotes’, to make reading part of people’s daily lives. Since its launch early last year, ‘Read For More’ has provided the public with a down-to-earth and inspiring reading platform. It produced audio clips of excerpts from selected books, special features such as an exploration of ‘Architecture in Books’, and interviews with popular writers and celebrities, including local influencer Uncle Siu and high jump star Cecilia Yeung.

To encourage sharing of the reading experience, the SHKP Reading Club launched a special online campaign ‘Read at Home with You’ to recruit primary and secondary school students as ‘Read For More’ contributors. After reading a designated series of articles by ‘Read For More’, participants can creatively adapt the theme to craft their own works in the form of an article, video clip, or audio clip of book excerpts. Students whose works are selected by the editorial team and published on ‘Read For More’ will receive a HK$200 book coupon, and the primary and secondary schools with the highest participation will be awarded book coupons worth HK$2,000. Submissions to the ‘Read at Home with You’ campaign should be made before the closing date on 15 July 2020; there is no limit to the number of submissions or selections. All students in the schools participating in the SHKP Reading Club’s Read & Share programme are eligible for enrolment. Participants may take part as an individual or in teams (please visit ‘Read For More’ for details).

The SHKP Reading Club has partnered with the Hong Kong Aided Primary School Heads Association to organize the Read & Share programme since 2014. In past years, the programme has held 500 interesting interactive activities in 230 primary and secondary schools, and kept pace with the times to cater for the different needs of teachers regarding reading promotion at school using direct and flexible approaches. Primary and secondary schools in Hong Kong are welcome to join Read & Share and enjoy the activities free of charge.

About the SHKP Reading Club

SHKP believes in Building Homes with Heart while promoting reading and holistic development. The Group established the SHKP Reading Club in 2013 to consolidate its reading-related initiatives, such as seminars by renowned speakers and guided cultural tours, to inspire more people to enjoy reading and make it a habit. Those interested in becoming members are welcome to register for free at: www.shkpreadingclub.com.