Mobility across cities is on the rise, young professionals are on the lookout for independent and flexible residential options when they are about to set foot in a new place, resulting a notable market potential in residences for millennials. Sun Hung Kai Properties (SHKP) (0016) launches a new residential leasing brand – TOWNPLACE. 

Situated in prime locations, with inviting design, flexi-leasing options, a Duo Social Space that caters to every need, and understated smart home devices, TOWNPLACE connects millennials and young professionals, and addresses their needs for a new way of living. TOWNPLACE residents can create a personal “home” space and build up their exclusive community with neighbours. TOWNPLACE SOHO, the latest leasing property, will be a showpiece in the SoHo District in Central. Together with TOWNPLACE KENNEDY TOWN, formerly The Kennedy on Belcher's, which was launched with an upgraded total living experience last year, the two TOWNPLACE properties offer a sum of 421 studios to 4-bedroom apartments.

The twin properties under the brand create a synergistic effect with the holistic amenities and activities of the Duo Social Space. “OWN” in TOWNPLACE represents the brand’s philosophy to create “The Ownly Place” for millennials who value autonomy but appreciate a sense of community. SHKP aims to expand its residential leasing portfolio as well as its market coverage while creating a leading communal living space for the modern generation.

Introducing flexi-leasing options for personalised and owned living space
 
TOWNPLACE offers flexi-leasing options to personalise every stay. Riding on the success of TOWNPLACE KENNEDY TOWN’s short-term leasing plan, TOWNPLACE SOHO has enhanced the minimum leasing term to just one month, making it an exceptional fit for short-stay expatriates. It also offers yearly leasing plans, giving tenants a wide range of choices with flexibility. 

Residents of TOWNPLACE SOHO can also customise their stay by choosing from serviced apartments, furnished apartments with two styles of furnishings by TOWNPLACE, or the unfurnished apartments for residents to move-in with their own favoured furniture for a more personalised living space. TOWNPLACE enables tenants to “Own The Choice” and enjoy plenty of options in provisions and service.

A Duo Social Space tailored to the millennial community

TOWNPLACE values quality and versatility in its living environment. The two properties feature an integrated Duo Social Space with about 30,000 sf which offers hospitality services and comprehensive amenities for all residents. TOWNPLACE KENNEDY TOWN, launched last year, has a showpiece sky-high clubhouse with panoramic harbour views, plus a garden boulevard and semi-open air space designed for leisure and work. TOWNPLACE SOHO emphasises spaciousness and a comprehensive range of facilities. Various zones are tailored for leisure and work throughout three different floors to cater for every need. Designs there emphasise connections between people and the environment, inviting nature through a garden at entrance and a rooftop wellness terrace, and use floor-to-ceiling windows to create an airy ambience.

TOWNPLACE is a blend of personal and social spaces. The dedicated Community Team tailors social and networking events that will contribute to the comfort and sense of ownership. TOWNPLACE aims to create a close-knit community while advocating the brand’s philosophy of “Own”.

Prime locations and tech-savvy living experience

TOWNPLACE is uniquely placed to suit the millennial lifestyle. TOWNPLACE KENNEDY TOWN is located on 97 Belcher's Street, the up and coming residential hotspot with its neighbourhood blend of western lifestyle and local characteristics. It also has a well-developed transportation network with the closest MTR station just 3 minutes away. TOWNPLACE SOHO is situated on 18 Caine Road, SoHo, close to Hong Kong’s CBD. Both Central and Kennedy Town are infused with art and shopping opportunities, and entertainment for millennials. 

Creating a neoteric smart home experience, TOWNPLACE’s understated smart home devices optimise efficiency and quality of living space. An exclusive app will enable TOWNPLACE tenants to arrange home services and reserve Duo Social Space’s facilities around the clock, and enjoy a hassle-free living.

Redefining living space and advocating an ‘OWN’ lifestyle

“With the launch of TOWNPLACE, SHKP is eyeing young professionals from around the world. The brand, with its prime locations, flexible leasing options and all-inclusive services and facilities, SHKP aims to expand the rental market for millennials, thus strengthening the Group’s residential leasing portfolio. We recognise the new way of living for modern day millennials, and their preference for flexibility with personalised options. TOWNPLACE values this shift and aims to create an ‘OWN’ lifestyle beyond a simple residential living experience. This echoes the brand’s philosophy, ‘The Ownly Place’,” says Belinda Kuan, General Manager of Signature Homes, SHKP.

“Launched last year, TOWNPLACE KENNEDY TOWN’s flexible leasing approach quickly attracted tenants which reinforced the Group’s determination to widen its residential leasing portfolio. TOWNPLACE SOHO is tentatively scheduled to be completed in Q1 next year. It offers wider leasing options to accommodate individual needs,” adds Belinda.

Scheduled to take on leases from Q1 2020, offering 293 units

TOWNPLACE comprises two properties, TOWNPLACE KENNEDY TOWN (formerly The Kennedy on Belcher’s) and TOWNPLACE SOHO opening Q1 2020. Located at 18 Caine Road, TOWNPLACE SOHO is scheduled to take on leases starting from Q1 2020, and will offer a total of 293 units, ranging from studios to 4-bedroom apartments, and from 286 sf to 1,092 sf in saleable area.

TOWNPLACE website: www.townplace.com.hk