First phase of SHKP's YOHO MALL opens fully leased Interactive events to deliver YOHO Moment experience

First phase of SHKP's YOHO MALL opens fully leased
Interactive events to deliver YOHO Moment experience

Sun Hung Kai Properties Limited (SHKP) announced that the first phase of flagship YOHO MALL in its integrated Yuen Long development will open on 1 September. With an innovative 'Refined. Redefined 'operation concept, YOHO MALL will invest around HK $ 20 million in a series of celebration events from September to October. The events include an outdoor exhibition hall that presents the YOHO Moment in 3D images with art, fun and cultural elements. YOHO MALL ambassadors will be wearing uniforms specially designed by creative director Tianyo Ma to fully demonstrate the stylish image of YOHO. Visitors to the mall will be greeted with wine and food as well as a wide range of special offers prepared by the mall for a brand new and refreshing shopping experience.

Opening with 100% take-up - most competitive domain for dining, fashion and retail

Sun Hung Kai Real Estate Agency Assistant General Manager Jessica Wong announced the opening schedule of YOHO MALL at the press conference Wong said:. "YOHO MALL covers a total of 1.1 million square feet gross area, and all 600,000 square feet of the mall opening in 1 September has been totally leased out, offering the best mix of dining choices in the region. The first phase of the mall will house a unique 30,000-square-foot outdoor gourmet promenade and international fashion brands that have never stationed in the North and West New Territories before. The opening of YOHO MALL marks the birth of a brand new retail domain and brings new energy into the region. "

The first phase of YOHO MALL houses around 200 stores, one of the highlights is the opening of around 30 popular international gourmet food brands that have no other branches in the region and the unique 30,000-square-foot outdoor gourmet promenade. It is the first time for 90% of restaurant brands to set foot in the North and West New Territories These brands include Brotzeit German Bier & Restaurant, serving Bavarian dishes from southeastern Germany;. E Pai, serving traditional Kansai savoury pancake Okonomiyaki; Shin Mapo BBQ, the largest Korean BBQ restaurant chain in Korea serving the best grilled egg crust; Iberica & Co., a Spanish restaurant managed by apprentices of renowned British chef Marco Pierre White; The Sky Bar café and oyster bar; the legendary award-winning tonkatsu restaurant Tonkichi; An Nam, renowned for its exquisite Vietnamese imperial cuisine; as well as Garrett Popcorn, the popcorn specialist established 65 years ago with a secret recipe for delicious popcorn.

It will also be the first time for around 40% of selected international trendy fashion brands to open in the North and West New Territories, including EVISU, Victoria's Secret, Cath Kidston, Desigual. Hollister, Jack Wills and AAPE BY A BATHING APE will open with an 8-metre high shop front that greatly increases the sense of space for the comfort of visitors. Collect Point, Zara and Homeless all put up flagship stores each covering over 10,000 square feet, and the 22,000-square-foot H & M duplex outlet is special in the region. The wide range of renowned international brands makes YOHO MALL the latest fashion spot for trendsetters.

Refined. Redefined concept for a sublime shopping experience

Sun Hung Kai Real Estate Agency Assistant General Manager (Promotions) Helen Chan introduced the series of celebration events saying:. "One of the advantages of YOHO MALL is its distinctive brand image We hope that the project can break through traditional preconceptions and demonstrate our Refined .Redefined concept from different perspectives through the optimization of both structure and function to offer a refreshing shopping and leisure experience. The promotional events of YOHO MALL will emphasize on the two-way interactive communication between the shopping mall and the visitors, allowing the mall to liven up and transform into a space filled with different lifestyle experiences. "

The promotion of YOHO MALL carries three main themes: combining global perspectives and local culture to create a brand new lifestyle from the perspective of younger generations; promoting the concept of a 'second home' where people of different backgrounds can interact harmoniously in a YOHO Moment ; and advocating the integration of technology and human, redefine new shopping modes under the blueprint of smart shopping to provide more convenient and thoughtful services to visitors.

Innovative design by creative director Tianyo Ma introducing stylistic ambassador uniforms

The celebration events started with the innovative design by the post-80s creative director Tianyo Ma. He personally designed the uniforms for YOHO MALL ambassadors that feature the YOHO MALL theme colour purple and different style elements with his sharp sense for fashion trends.

Chan said: "Tianyo Ma's dedication to innovation and groundbreaking ideas coincides with the image of YOHO MALL YOHO MALL ambassadors will carry the mission to communicate ideas with visitors in the mall Their uniforms are specially designed with fashion elements to highlight the mall's image as.. a place of fashion pilgrimage with the latest international fashion and to visually attract visitors "When introducing his design concept, Tianyo Ma said:". I agree with YOHO MALL's belief in Refined.Redefined, so I want to twist the common perception of traditional uniforms and showcase a brand new image of the shopping mall ambassadors, transforming them into fashion icons for visitors. "

In order for the YOHO MALL ambassadors to freely travel around different areas of the shopping mall, both the summer and winter uniforms have combined fashion with the mobility of sportswear. The women's summer uniform features a sharp peach-coloured short-sleeved windbreaker with a pant . skirt made of purple diving fabric and orange windbreaker materials The men's summer uniform features a yellow windbreaker with purple jogger pants to create a sharp contrast of colours The winter uniforms also feature purple -. the women's is a sweatshirt with a stylish collar of orange windbreaker material matching with baggy jogger pants. All ambassadors will carry a black leather bag that is both practical and matches the tone of the uniform, emphasizing the fashionable image of YOHO MALL ambassadors.

Fun X Art lifestyle experience - live in the YOHO Moment

YOHO MALL has specially invited a creative team of post-80s to conceptualize the theme and settings for the opening. Over 150,000 square feet of outdoor area of ​​the shopping mall will be turned into a large-scale interactive 'Fun. Art 'exhibition hall. The creative team adopts a variety of spot patterns, circles, rings and spheres in the architectural design of the exhibition hall to further illustrate uniqueness and position as the new lifestyle cultural spot in town. The innovative design not only integrates architecture and art, but also promotes environmental-friendliness and a new urban lifestyle perspective to encourage visitors to enjoy nature and unlock their creative prowess to fully live in the YOHO Moment.

The spots representing different lifestyle perspectives of YOHO MALL spread out across four different areas. Visitors can enjoy the leisurely environment, experience art and explore life at the same time. Greeting the visitors first is the word sculpture Super Signage at the piazza. The creative team turned YOHO MALL's name into 3D word sculptures that allow visitors to walk into the letters and sit, climb, or take pictures with the letters. The sculptures invite visitors to interact with the space of the shopping mall and bring people closer together through art.

The giant spiral slides on the 1 / F podium titled Infinite Loop. Visitors can see different spot patterns from spots around the slides. This demonstrates the spiralling and accommodation of diverse lifestyle perspectives at YOHO MALL. In the landscaped garden, visitors will be in awe of the luminous Flying Moon. Each swing in this spot symbolizes a different fantasy world, such as the star-filled sky, or the emerald field in fairytales. This spot envelops visitors in a place of limitless imagination where art and nature fuse together naturally. The Café Boom is a 4-seated seesaw-table reconstructed that resembles the form and function of a traditional seesaw. Visitors can have fun with the maze game crafted on the table and explore the world with rediscovered curiosity.

Digitally optimized shopping to take care of visitor needs

YOHO MALL is a massive new shopping arcade with all the latest personal technology to create a transcendental shopping experience for the younger generation.

'MYOHO MALL App', the smart phone app of YOHO MALL, optimizes existing smart phone functions and offers enhanced features in transportation, restaurants and directory guides. For transportation, the app optimizes the use of smart car search and navigation systems to deliver real- time parking lot information to drivers, and suggest the best route to reach the mall with ease. The new mYOHO Navi system also enables users to find the best transport options to reach YOHO MALL at any time. For restaurants, the app not only comes with the Eat Easy function that provides one-stop help to diners from queuing to dining, but also offers the first Table Easy function that allows users to easily book tables for different gatherings. For directory guides, the customizable interactive store searching system provides the simplest route to any store in the mall, fully executing the concept of smart shopping journey.

HK $ 20 million opening promotion with give-aways worth over HK $ 5 million

The opening celebration promotions of YOHO MALL cost over HK $ 20 million, offering brand new experiences in art and fun, fashion, and technological support. Over HK $ 5 million of wine, food, leisure and travel gifts will be given away to visitors.

The first opening event is the YOHO Gallery Lounge in September. YOHO MALL will collaborate with renowned international champagne brand Moët & Chandon to release a series of 'YOHO MALL X Moët & Chandon' Limited Edition champagne. Over 1,400 bottles will be given away for visitors to celebrate in the most festive mood.

To give visitors a taste of the best dining options in town, over 20 restaurants stationed in YOHO MALL will join hand to host an one-week long Wine and Dine Party in the atrium and piazza of the mall. The mall will give away 500 coupons for visitors to join in the party and enjoy different world cuisines.

YOHO MALL has specially set up a Traveller's Zone, which houses 7 leading major travel agencies to offer comprehensive travel support for the adventurous young visitors. From mid-September onwards, the mall will launch the exciting 'Flyaway' campaign, which presents surprising offers in collaboration with Hong Kong Airlines - over 1,000 economy class airline tickets worth over HK $ 2 million At the same time, YOHO MALL will also collaborate with Asia Miles in October to give away a total value of 1 million Asia Miles Visitors can redeem 1 Asia.. Mile for each HK $ 1 spent to earn a ticket to explore the world.

About YOHO MALL

YOHO MALL in Yuen Long will be the flagship shopping mall in the North and West New Territories with comprehensive transportation. There will be 1.1 million square feet of gross floor area including 150,000 square feet of outdoor green space. The design incorporates the essence of the natural landscape to create a unique space for visitors. YOHO MALL will open on 1 September, the first phase includes 600,000 square feet (excluding extension) housing about 200 stores. A distinctive outdoor Gourmet Promenade will be one of the biggest highlights of the first phase. A special design concept, diverse tenant mix, prime location and highly accessible transport will make YOHO MALL the new leisure and shopping hub of the district.

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Sun Hung Kai Real Estate Agency Assistant General Managers Helen Chan (third left) and Jessica Wong (centre), and the creative director of YOHO MALL Tianyo Ma (third right), showcase the uniforms for YOHO MALL ambassadors at the press conference

Sun Hung Kai Properties Limited (SHKP) announced that the first phase of flagship YOHO MALL in its integrated Yuen Long development will open on 1 September. With an innovative 'Refined. Redefined 'operation concept, YOHO MALL will invest around HK $ 20 million in a series of celebration events from September to October. The events include an outdoor exhibition hall that presents the YOHO Moment in 3D images with art, fun and cultural elements. YOHO MALL ambassadors will be wearing uniforms specially designed by creative director Tianyo Ma to fully demonstrate the stylish image of YOHO. Visitors to the mall will be greeted with wine and food as well as a wide range of special offers prepared by the mall for a brand new and refreshing shopping experience.

Opening with 100% take-up - most competitive domain for dining, fashion and retail

Sun Hung Kai Real Estate Agency Assistant General Manager Jessica Wong announced the opening schedule of YOHO MALL at the press conference Wong said:. "YOHO MALL covers a total of 1.1 million square feet gross area, and all 600,000 square feet of the mall opening in 1 September has been totally leased out, offering the best mix of dining choices in the region. The first phase of the mall will house a unique 30,000-square-foot outdoor gourmet promenade and international fashion brands that have never stationed in the North and West New Territories before. The opening of YOHO MALL marks the birth of a brand new retail domain and brings new energy into the region. "

The first phase of YOHO MALL houses around 200 stores, one of the highlights is the opening of around 30 popular international gourmet food brands that have no other branches in the region and the unique 30,000-square-foot outdoor gourmet promenade. It is the first time for 90% of restaurant brands to set foot in the North and West New Territories These brands include Brotzeit German Bier & Restaurant, serving Bavarian dishes from southeastern Germany;. E Pai, serving traditional Kansai savoury pancake Okonomiyaki; Shin Mapo BBQ, the largest Korean BBQ restaurant chain in Korea serving the best grilled egg crust; Iberica & Co., a Spanish restaurant managed by apprentices of renowned British chef Marco Pierre White; The Sky Bar café and oyster bar; the legendary award-winning tonkatsu restaurant Tonkichi; An Nam, renowned for its exquisite Vietnamese imperial cuisine; as well as Garrett Popcorn, the popcorn specialist established 65 years ago with a secret recipe for delicious popcorn.

It will also be the first time for around 40% of selected international trendy fashion brands to open in the North and West New Territories, including EVISU, Victoria's Secret, Cath Kidston, Desigual. Hollister, Jack Wills and AAPE BY A BATHING APE will open with an 8-metre high shop front that greatly increases the sense of space for the comfort of visitors. Collect Point, Zara and Homeless all put up flagship stores each covering over 10,000 square feet, and the 22,000-square-foot H & M duplex outlet is special in the region. The wide range of renowned international brands makes YOHO MALL the latest fashion spot for trendsetters.

Refined. Redefined concept for a sublime shopping experience

Sun Hung Kai Real Estate Agency Assistant General Manager (Promotions) Helen Chan introduced the series of celebration events saying:. "One of the advantages of YOHO MALL is its distinctive brand image We hope that the project can break through traditional preconceptions and demonstrate our Refined .Redefined concept from different perspectives through the optimization of both structure and function to offer a refreshing shopping and leisure experience. The promotional events of YOHO MALL will emphasize on the two-way interactive communication between the shopping mall and the visitors, allowing the mall to liven up and transform into a space filled with different lifestyle experiences. "

The promotion of YOHO MALL carries three main themes: combining global perspectives and local culture to create a brand new lifestyle from the perspective of younger generations; promoting the concept of a 'second home' where people of different backgrounds can interact harmoniously in a YOHO Moment ; and advocating the integration of technology and human, redefine new shopping modes under the blueprint of smart shopping to provide more convenient and thoughtful services to visitors.

Innovative design by creative director Tianyo Ma introducing stylistic ambassador uniforms

The celebration events started with the innovative design by the post-80s creative director Tianyo Ma. He personally designed the uniforms for YOHO MALL ambassadors that feature the YOHO MALL theme colour purple and different style elements with his sharp sense for fashion trends.

Chan said: "Tianyo Ma's dedication to innovation and groundbreaking ideas coincides with the image of YOHO MALL YOHO MALL ambassadors will carry the mission to communicate ideas with visitors in the mall Their uniforms are specially designed with fashion elements to highlight the mall's image as.. a place of fashion pilgrimage with the latest international fashion and to visually attract visitors "When introducing his design concept, Tianyo Ma said:". I agree with YOHO MALL's belief in Refined.Redefined, so I want to twist the common perception of traditional uniforms and showcase a brand new image of the shopping mall ambassadors, transforming them into fashion icons for visitors. "

In order for the YOHO MALL ambassadors to freely travel around different areas of the shopping mall, both the summer and winter uniforms have combined fashion with the mobility of sportswear. The women's summer uniform features a sharp peach-coloured short-sleeved windbreaker with a pant . skirt made of purple diving fabric and orange windbreaker materials The men's summer uniform features a yellow windbreaker with purple jogger pants to create a sharp contrast of colours The winter uniforms also feature purple -. the women's is a sweatshirt with a stylish collar of orange windbreaker material matching with baggy jogger pants. All ambassadors will carry a black leather bag that is both practical and matches the tone of the uniform, emphasizing the fashionable image of YOHO MALL ambassadors.

Fun X Art lifestyle experience - live in the YOHO Moment

YOHO MALL has specially invited a creative team of post-80s to conceptualize the theme and settings for the opening. Over 150,000 square feet of outdoor area of ​​the shopping mall will be turned into a large-scale interactive 'Fun. Art 'exhibition hall. The creative team adopts a variety of spot patterns, circles, rings and spheres in the architectural design of the exhibition hall to further illustrate uniqueness and position as the new lifestyle cultural spot in town. The innovative design not only integrates architecture and art, but also promotes environmental-friendliness and a new urban lifestyle perspective to encourage visitors to enjoy nature and unlock their creative prowess to fully live in the YOHO Moment.

The spots representing different lifestyle perspectives of YOHO MALL spread out across four different areas. Visitors can enjoy the leisurely environment, experience art and explore life at the same time. Greeting the visitors first is the word sculpture Super Signage at the piazza. The creative team turned YOHO MALL's name into 3D word sculptures that allow visitors to walk into the letters and sit, climb, or take pictures with the letters. The sculptures invite visitors to interact with the space of the shopping mall and bring people closer together through art.

The giant spiral slides on the 1 / F podium titled Infinite Loop. Visitors can see different spot patterns from spots around the slides. This demonstrates the spiralling and accommodation of diverse lifestyle perspectives at YOHO MALL. In the landscaped garden, visitors will be in awe of the luminous Flying Moon. Each swing in this spot symbolizes a different fantasy world, such as the star-filled sky, or the emerald field in fairytales. This spot envelops visitors in a place of limitless imagination where art and nature fuse together naturally. The Café Boom is a 4-seated seesaw-table reconstructed that resembles the form and function of a traditional seesaw. Visitors can have fun with the maze game crafted on the table and explore the world with rediscovered curiosity.

Digitally optimized shopping to take care of visitor needs

YOHO MALL is a massive new shopping arcade with all the latest personal technology to create a transcendental shopping experience for the younger generation.

'MYOHO MALL App', the smart phone app of YOHO MALL, optimizes existing smart phone functions and offers enhanced features in transportation, restaurants and directory guides. For transportation, the app optimizes the use of smart car search and navigation systems to deliver real- time parking lot information to drivers, and suggest the best route to reach the mall with ease. The new mYOHO Navi system also enables users to find the best transport options to reach YOHO MALL at any time. For restaurants, the app not only comes with the Eat Easy function that provides one-stop help to diners from queuing to dining, but also offers the first Table Easy function that allows users to easily book tables for different gatherings. For directory guides, the customizable interactive store searching system provides the simplest route to any store in the mall, fully executing the concept of smart shopping journey.

HK $ 20 million opening promotion with give-aways worth over HK $ 5 million

The opening celebration promotions of YOHO MALL cost over HK $ 20 million, offering brand new experiences in art and fun, fashion, and technological support. Over HK $ 5 million of wine, food, leisure and travel gifts will be given away to visitors.

The first opening event is the YOHO Gallery Lounge in September. YOHO MALL will collaborate with renowned international champagne brand Moët & Chandon to release a series of 'YOHO MALL X Moët & Chandon' Limited Edition champagne. Over 1,400 bottles will be given away for visitors to celebrate in the most festive mood.

To give visitors a taste of the best dining options in town, over 20 restaurants stationed in YOHO MALL will join hand to host an one-week long Wine and Dine Party in the atrium and piazza of the mall. The mall will give away 500 coupons for visitors to join in the party and enjoy different world cuisines.

YOHO MALL has specially set up a Traveller's Zone, which houses 7 leading major travel agencies to offer comprehensive travel support for the adventurous young visitors. From mid-September onwards, the mall will launch the exciting 'Flyaway' campaign, which presents surprising offers in collaboration with Hong Kong Airlines - over 1,000 economy class airline tickets worth over HK $ 2 million At the same time, YOHO MALL will also collaborate with Asia Miles in October to give away a total value of 1 million Asia Miles Visitors can redeem 1 Asia.. Mile for each HK $ 1 spent to earn a ticket to explore the world.

About YOHO MALL

YOHO MALL in Yuen Long will be the flagship shopping mall in the North and West New Territories with comprehensive transportation. There will be 1.1 million square feet of gross floor area including 150,000 square feet of outdoor green space. The design incorporates the essence of the natural landscape to create a unique space for visitors. YOHO MALL will open on 1 September, the first phase includes 600,000 square feet (excluding extension) housing about 200 stores. A distinctive outdoor Gourmet Promenade will be one of the biggest highlights of the first phase. A special design concept, diverse tenant mix, prime location and highly accessible transport will make YOHO MALL the new leisure and shopping hub of the district.

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