TOWNPLACE SOHO One- to Three-Bedroom Show Flats Now Open

TOWNPLACE SOHO one- to three-bedroom show flats now open


TOWNPLACE's new development catering for millennials and expatriates
Prime business location, flexi-leasing options and extensive Duo Social Space

Following the success of TOWNPLACE KENNEDY TOWN (formerly The Kennedy on Belcher's), the first project of the series, Sun Hung Kai Properties (SHKP) (0016) launches TOWNPLACE SOHO, its new development at 18 Caine Road, within easy reach of Central and Soho. TOWNPLACE, the new residential leasing brand under SHKP, is specially designed to serve the growing numbers of millennials and expatriates. The new property offers a total of 293 residential choices, ranging from studios to four-bedroom apartments. With saleable areas ranging from 286 to 1,092 square feet, they offer splendid views of Victoria Harbour, the Hong Kong Zoological and Botanical Gardens, Admiralty, Central, Sheung Wan and the development's swimming pool. 

With inviting design, comprehensive Duo Social Space and amenities, understated smart home devices, and three flexible leasing options and terms, TOWNPLACE SOHO is the very definition of a millennial lifestyle. It offers 'Serviced Apartments', 'Furnished Apartments' and 'Unfurnished Apartments' to cater for different needs. Today, three one- to three-bedroom Serviced Apartment show flats are open for media preview.

Nestled in a prime location 

TOWNPLACE SOHO is situated close to Hong Kong’s CBD, where art, shopping opportunities and entertainment for millennials are within easy reach. While Lan Kwai Fong is only three minutes away, TOWNPLACE SOHO is also next to artsy spots like Tai Kwun and PMQ. It has a comprehensive transportation network, with the closest MTR station just a five- to eight-minute walk away. IFC is also within 10-minute strolling distance, from where residents can reach the Hong Kong International Airport in 24 minutes by Airport Express. The Hong Kong-Macau Ferry Terminal is in the vicinity of TOWNPLACE SOHO, thus connecting to China and Macau in a flash.

Targeted at the millennial market, offering exquisite units with great flexibility

TOWNPLACE SOHO offers many exquisite units to draw the millennial market. Studio and one-bedroom apartments account for about 60%, the rest being two- and three-bedroom apartments. An extensive terrace is available in certain units, while a special unit features four bedrooms and a rooftop balcony is also designed to accommodate both individuals and family needs. Scenery ranges from the great harbour and city view of Central district overlooking the architectural heritage of Tai Kwun, to the spectacular view of the Hong Kong Zoological and Botanical Gardens of the east-facing units. The balcony and full height windows in all apartments bring the scenery into the living area.
 
Introducing flexi-leasing options for leasing terms, furnishing styles and services

To allow great flexibility, TOWNPLACE SOHO provides flexible leasing terms, furnishing styles and hospitality services. Flexible leasing terms range from one month to multiple years. On top of that, three types of leasing options and two furnishing styles are on offer, so residents can tailor their ideal stay. 'Serviced Apartments' provide comprehensive hospitality services and furnishings. Two other options, 'Furnished Apartment' and 'Unfurnished Apartment', are also available, where residents can request any level of hospitality services. Tenants can customize their stay with two furnishing styles: 'Minimalistic harmony' featuring Francfranc furnishings, and 'Sophisticated sense' featuring Stellar Works furnishings, both exquisitely designed and catering for a more personalized living space. 

Launching 50 units for lease this quarter

Sun Hung Kai Properties Signature Homes General Manager Belinda Kuan said, “SHKP is eyeing the potential of young professionals from around the world. They come here for work on a short term. Noticing their needs for exquisite units, TOWNPLACE SOHO is dedicated to serving the young generation with prime location, flexible leasing options and inviting design to enhance living quality. To begin with, 50 units will be launched for leasing this quarter, from $22,000 monthly rental. SHKP is confident in the market and believes TOWNPLACE SOHO can successfully attract young customers.”

TOWNPLACE SOHO comprises three floors of Duo Social Space, with all-around leisure and work amenities including a swimming pool and gymnasium. “TOWNPLACE SOHO will create synergy with TOWNPLACE KENNEDY TOWN,” added Belinda Kuan. “Residents of either property are entitled to enjoy the communal spaces and diversified amenities of both, amounting to nearly 30,000 square feet in total. This doubles the living experience for every resident.”

To echo the brand’s philosophy of 'Own', a dedicated Community Team organizing social and networking events will enhance the well-being of millennial residents while creating a close-knit living space for them. Residents can sign up for different activities with just a tap on the TOWNPLACE mobile app.

Refined design and enhanced living space to cater for the new generation

Three 'Serviced Apartment' show flats on the 28th floor are on display today, offering well-furnished one-, two- and three-bedroom homes with a balcony and open kitchen, facing the harbour or the Hong Kong Zoological and Botanical Gardens. The interiors are tinged with a natural wood palette, with plentiful natural light coming through the full height windows, integrating the natural surroundings into the design. The contemporary interior also provides ample storage space.

The open kitchen of all apartments comprises a series of handpicked, built-in kitchen appliances including refrigerator, induction cooker, wine cooler and steam oven, enabling healthy living. The exquisitely designed bathroom is fitted with a rainshower and a Bluetooth bathroom speaker. An electronic safe, floor-to-ceiling drapes and built-in wardrobes are provided in all apartments. The apartments provide flexible design and furnishings. One-bedroom units adopt an extendable dining table to enhance living space. In some units, the bathroom is connected to the master bedroom via a sliding door to enhance spaciousness, and a desk bed from Italian multi-functional furniture brand Clei is offered to enhance flexibility. All 'Serviced Apartments' are fitted with Marshall speakers, hotel-class mattresses and bedding, stylish kitchen utensils and small appliances, ensuring residents a quality life with well-planned upholstery. 

Sun Hung Kai Properties Signature Homes Assistant General Manager Elee Lee said, “Adhering to the Group’s mission, we leverage on our experience to create the refined interior and amenities of TOWNPLACE SOHO that can best cater to residents. The new generation craves a quality life and autonomy, thus TOWNPLACE has two furnishing styles tailored for residents, namely ‘Minimalistic harmony’ and ‘Sophisticated sense’, in a bid to execute our brand concept – empowering residents to ‘Own The Flexi’.”

Furniture option “Minimalistic harmony” by Francfranc, a home décor shop for an affluent lifestyle originating from Japan, builds up a cozy ambiance with its balance of design and quality. This is particularly suited to residents fond of a simple and elegant style. “Sophisticated sense” is by Stellar Works, an award-winning international brand specializing in crafted furniture and traditional European aesthetics. Its design intertwines different textures and palettes of wood, radiating a sense of elegance. It is recommended for residents looking for a stylish interior. 

User-friendly smart home devices to make living effortless

TOWNPLACE SOHO offers a tech-savvy living experience for its residents. With the TOWNPLACE mobile app or the Google Home Mini speaker in the living room, residents can control the lighting, air conditioning, TV and more. Different scene modes are also supported, creating an eco-friendly and hassle-free living experience. The apartments are also highly secured with hotel-class electronic door locks that can be controlled via the TOWNPLACE mobile app with verification technology (e.g. iPhone face recognition).

With an emphasis on detail, TOWNPLACE SOHO provides a built-in wireless mobile charger in the living room. High-speed and stable Wi-Fi covers every unit, common area and Duo Social Space, also allowing a seamless Wi-Fi login experience across the two properties after one single set-up. A smart sensor is available in every mailbox that alerts residents when mail arrives. TOWNPLACE’s understated devices make living effortless and define the millennial lifestyle.

TOWNPLACE website: www.townplace.com.hk

Belinda Kuan, General Manager of Signature Homes, SHKP (right) says, “SHKP is eyeing the potential of young professionals from around the world. Noticing their needs for exquisite units, TOWNPLACE SOHO is dedicated to serving the young generation with prime location, flexible leasing options and inviting design to enhance living quality. To begin with, 50 units will be launched for leasing this quarter, from $22,000 rental monthly,” Elee Lee, Assistant General Manager of Signature Homes, SHKP (left) says, “ Download Button
Belinda Kuan, General Manager of Signature Homes, SHKP (right) says, “SHKP is eyeing the potential of young professionals from around the world. Noticing their needs for exquisite units, TOWNPLACE SOHO is dedicated to serving the young generation with prime location, flexible leasing options and inviting design to enhance living quality. To begin with, 50 units will be launched for leasing this quarter, from $22,000 rental monthly,” Elee Lee, Assistant General Manager of Signature Homes, SHKP (left) says, “Adhering to the Group’s mission, we leverage on our experience to create the refined interior and amenities of TOWNPLACE SOHO that can best cater to the residents. The new generation craves a quality life and autonomy, thus TOWNPLACE tailors two furnishing styles for residents to execute our brand concept – empowering residents to ‘Own The Flexi’.”
To allow great flexibility, TOWNPLACE SOHO provides flexible leasing terms, furnishing styles and hospitality services. Flexible leasing terms ranges from one month to years. On top of that, it offers three types of leasing options and two furnishing styles to tailor an ideal stay for its residents. (Photo of Show Flat A on 28/F. Furniture option “Sophisticated sense” by Stellar Works) Download Button
To allow great flexibility, TOWNPLACE SOHO provides flexible leasing terms, furnishing styles and hospitality services. Flexible leasing terms ranges from one month to years. On top of that, it offers three types of leasing options and two furnishing styles to tailor an ideal stay for its residents. (Photo of Show Flat A on 28/F. Furniture option “Sophisticated sense” by Stellar Works)
TOWNPLACE SOHO is situated at 18 Caine Road, within easy reach of Central and Soho. The new property offers a total of 293 residential choices ranging from studios to four-bedroom apartments. With saleable area ranging from 286 to 1,092 square feet, they offer splendid views of Victoria Harbour, Hong Kong Zoological and Botanical Gardens, Central district and the swimming pool.  The interiors are tinged with a natural wood palette, with plentiful natural light coming through the full height windows, integra Download Button
TOWNPLACE SOHO is situated at 18 Caine Road, within easy reach of Central and Soho. The new property offers a total of 293 residential choices ranging from studios to four-bedroom apartments. With saleable area ranging from 286 to 1,092 square feet, they offer splendid views of Victoria Harbour, Hong Kong Zoological and Botanical Gardens, Central district and the swimming pool. The interiors are tinged with a natural wood palette, with plentiful natural light coming through the full height windows, integrating the natural surroundings into the design. The contemporary interior with open kitchen set out and also provides ample storage space. (Photo of Show Flat E on 28/F. Furniture option “Minimalistic harmony” by Francfranc)

Following the success of TOWNPLACE KENNEDY TOWN (formerly The Kennedy on Belcher's), the first project of the series, Sun Hung Kai Properties (SHKP) (0016) launches TOWNPLACE SOHO, its new development at 18 Caine Road, within easy reach of Central and Soho. TOWNPLACE, the new residential leasing brand under SHKP, is specially designed to serve the growing numbers of millennials and expatriates. The new property offers a total of 293 residential choices, ranging from studios to four-bedroom apartments. With saleable areas ranging from 286 to 1,092 square feet, they offer splendid views of Victoria Harbour, the Hong Kong Zoological and Botanical Gardens, Admiralty, Central, Sheung Wan and the development's swimming pool. 

With inviting design, comprehensive Duo Social Space and amenities, understated smart home devices, and three flexible leasing options and terms, TOWNPLACE SOHO is the very definition of a millennial lifestyle. It offers 'Serviced Apartments', 'Furnished Apartments' and 'Unfurnished Apartments' to cater for different needs. Today, three one- to three-bedroom Serviced Apartment show flats are open for media preview.

Nestled in a prime location 

TOWNPLACE SOHO is situated close to Hong Kong’s CBD, where art, shopping opportunities and entertainment for millennials are within easy reach. While Lan Kwai Fong is only three minutes away, TOWNPLACE SOHO is also next to artsy spots like Tai Kwun and PMQ. It has a comprehensive transportation network, with the closest MTR station just a five- to eight-minute walk away. IFC is also within 10-minute strolling distance, from where residents can reach the Hong Kong International Airport in 24 minutes by Airport Express. The Hong Kong-Macau Ferry Terminal is in the vicinity of TOWNPLACE SOHO, thus connecting to China and Macau in a flash.

Targeted at the millennial market, offering exquisite units with great flexibility

TOWNPLACE SOHO offers many exquisite units to draw the millennial market. Studio and one-bedroom apartments account for about 60%, the rest being two- and three-bedroom apartments. An extensive terrace is available in certain units, while a special unit features four bedrooms and a rooftop balcony is also designed to accommodate both individuals and family needs. Scenery ranges from the great harbour and city view of Central district overlooking the architectural heritage of Tai Kwun, to the spectacular view of the Hong Kong Zoological and Botanical Gardens of the east-facing units. The balcony and full height windows in all apartments bring the scenery into the living area.
 
Introducing flexi-leasing options for leasing terms, furnishing styles and services

To allow great flexibility, TOWNPLACE SOHO provides flexible leasing terms, furnishing styles and hospitality services. Flexible leasing terms range from one month to multiple years. On top of that, three types of leasing options and two furnishing styles are on offer, so residents can tailor their ideal stay. 'Serviced Apartments' provide comprehensive hospitality services and furnishings. Two other options, 'Furnished Apartment' and 'Unfurnished Apartment', are also available, where residents can request any level of hospitality services. Tenants can customize their stay with two furnishing styles: 'Minimalistic harmony' featuring Francfranc furnishings, and 'Sophisticated sense' featuring Stellar Works furnishings, both exquisitely designed and catering for a more personalized living space. 

Launching 50 units for lease this quarter

Sun Hung Kai Properties Signature Homes General Manager Belinda Kuan said, “SHKP is eyeing the potential of young professionals from around the world. They come here for work on a short term. Noticing their needs for exquisite units, TOWNPLACE SOHO is dedicated to serving the young generation with prime location, flexible leasing options and inviting design to enhance living quality. To begin with, 50 units will be launched for leasing this quarter, from $22,000 monthly rental. SHKP is confident in the market and believes TOWNPLACE SOHO can successfully attract young customers.”

TOWNPLACE SOHO comprises three floors of Duo Social Space, with all-around leisure and work amenities including a swimming pool and gymnasium. “TOWNPLACE SOHO will create synergy with TOWNPLACE KENNEDY TOWN,” added Belinda Kuan. “Residents of either property are entitled to enjoy the communal spaces and diversified amenities of both, amounting to nearly 30,000 square feet in total. This doubles the living experience for every resident.”

To echo the brand’s philosophy of 'Own', a dedicated Community Team organizing social and networking events will enhance the well-being of millennial residents while creating a close-knit living space for them. Residents can sign up for different activities with just a tap on the TOWNPLACE mobile app.

Refined design and enhanced living space to cater for the new generation

Three 'Serviced Apartment' show flats on the 28th floor are on display today, offering well-furnished one-, two- and three-bedroom homes with a balcony and open kitchen, facing the harbour or the Hong Kong Zoological and Botanical Gardens. The interiors are tinged with a natural wood palette, with plentiful natural light coming through the full height windows, integrating the natural surroundings into the design. The contemporary interior also provides ample storage space.

The open kitchen of all apartments comprises a series of handpicked, built-in kitchen appliances including refrigerator, induction cooker, wine cooler and steam oven, enabling healthy living. The exquisitely designed bathroom is fitted with a rainshower and a Bluetooth bathroom speaker. An electronic safe, floor-to-ceiling drapes and built-in wardrobes are provided in all apartments. The apartments provide flexible design and furnishings. One-bedroom units adopt an extendable dining table to enhance living space. In some units, the bathroom is connected to the master bedroom via a sliding door to enhance spaciousness, and a desk bed from Italian multi-functional furniture brand Clei is offered to enhance flexibility. All 'Serviced Apartments' are fitted with Marshall speakers, hotel-class mattresses and bedding, stylish kitchen utensils and small appliances, ensuring residents a quality life with well-planned upholstery. 

Sun Hung Kai Properties Signature Homes Assistant General Manager Elee Lee said, “Adhering to the Group’s mission, we leverage on our experience to create the refined interior and amenities of TOWNPLACE SOHO that can best cater to residents. The new generation craves a quality life and autonomy, thus TOWNPLACE has two furnishing styles tailored for residents, namely ‘Minimalistic harmony’ and ‘Sophisticated sense’, in a bid to execute our brand concept – empowering residents to ‘Own The Flexi’.”

Furniture option “Minimalistic harmony” by Francfranc, a home décor shop for an affluent lifestyle originating from Japan, builds up a cozy ambiance with its balance of design and quality. This is particularly suited to residents fond of a simple and elegant style. “Sophisticated sense” is by Stellar Works, an award-winning international brand specializing in crafted furniture and traditional European aesthetics. Its design intertwines different textures and palettes of wood, radiating a sense of elegance. It is recommended for residents looking for a stylish interior. 

User-friendly smart home devices to make living effortless

TOWNPLACE SOHO offers a tech-savvy living experience for its residents. With the TOWNPLACE mobile app or the Google Home Mini speaker in the living room, residents can control the lighting, air conditioning, TV and more. Different scene modes are also supported, creating an eco-friendly and hassle-free living experience. The apartments are also highly secured with hotel-class electronic door locks that can be controlled via the TOWNPLACE mobile app with verification technology (e.g. iPhone face recognition).

With an emphasis on detail, TOWNPLACE SOHO provides a built-in wireless mobile charger in the living room. High-speed and stable Wi-Fi covers every unit, common area and Duo Social Space, also allowing a seamless Wi-Fi login experience across the two properties after one single set-up. A smart sensor is available in every mailbox that alerts residents when mail arrives. TOWNPLACE’s understated devices make living effortless and define the millennial lifestyle.

TOWNPLACE website: www.townplace.com.hk

Media Contact