Job Vacancies

View All

Senior Research Officer (Qualitative)

-Hong Kong (IAP/JC26-017)Hong Kong
Requirements
  • Bachelor’s degree or above
  • Minimum 6 years’ hands-on experience in qualitative market research, proposal and report writing, analysis and insights generation in Hong Kong and/or Mainland China
  • Experienced respondents’ recruitment and moderation skills on qualitative in-depth interviews and focus groups, especially with high-net-worth customers
  • Strong communication skills, and proven English proficiency, and fluent Putonghua is a must
  • Good analytical and report writing skills, business acumen
  • Proactive, independent, detail-minded, fast-learner, able to work independently to meet tight deadlines
  • Proficiency in Microsoft Office, e.g. Word, Excel & PowerPoint
  • Knowledge with social media analysis for media used in HK and Mainland (e.g. Xiaohongshu, WeChat, Facebook, Instagram etc.)
  • Able to work overtime, during weekends and public holidays
  • Business travel and occasional outdoor & off-site to conduct fieldwork/research is required
Responsibilities
  • Manage and conduct market research projects throughout the whole research process for Hong Kong & Mainland on customer behaviours & needs, market trends & sentiments, business development etc.
  • Conduct one-on-one in-depth interviews and focus groups with different types of customers, including affluent customers
  • Identify research scope and requirements, write research proposals, prepare research and fieldwork, discussion guides and recruit respondents
  • Write analytical reports, generate insights/findings, provide recommendations, and conduct presentations from business perspectives
  • Ensure accuracy and integrity of information and data collected as well as research findings
  • Perform social listening and social media analysis (mainly media used in Mainland China and HK)
  • Conduct desk research and support any other ad-hoc projects and tasks as assigned
Application Method
  • Click "Apply" below to access the online application form and take few minutes to complete the form.
Apply Now