Management Trainee Programme (Mainland)

We manage the leasing and marketing activities of a wide portfolio of the Group’s shopping malls located all over the Territory. Our main scope of work includes formulating marketing strategies, planning and implementing the trade mix of shopping malls, attending to tenancy-related matters, planning & organizing promotion activities and managing fitting-out and renovation strategies.

As a Trainee, you will:

• Understanding the full development process of shopping mall leasing, including shopping mall leasing, renovation management, marketing and membership management
• Conduct market research, including market trends, brand trends, tenant development, tenant promotion plans and needs
• Understanding shopping mall leasing and marketing strategies
• Implement marketing strategy and plan implementation
• Coordinating with all aspects of property, engineering and design projects
• Lease administration and reviews; handling legal matters in relation to tenancy agreement
• Maintain the relationship between merchants or partners and shopping malls
• Understanding business negotiations and follow up project progress

Responsible for customer relationship management and promotions work for the Group’s shopping mall projects, including customer relationship operations, event planning and execution, VIC (Very Important Customer) relationship maintenance, as well as market trend and membership data analysis.

As a Trainee, you will:

• Understand overall business and market trends, and how mall strategies affect promotions, membership systems, and VIC maintenance.
• Participate in daily membership operations: points system, channel building and database management.
• Assist in planning and executing membership marketing activities and lifecycle management.
• Support mall promotional events: press conferences, media visits/interviews, merchant communications, and joint promotions.
• Manage VIC customer information and optimize service standards.
• Oversee membership and promotions events to ensure smooth execution and maintain strong VIC relationships.
• Conduct market research: trends, brand movements, consumer behaviours, and preferences; provide recommendations for mall upgrades.
• Learn brand history and culture and stay updated on fashion and art trends.

The team is responsible for the sales and leasing of the Group’s office building projects. The scope of work includes monitoring market trends, developing and executing sales and leasing plans, and related activities.

As a Trainee, you will:

• Conduct market research and analyze industry trends and client needs
• Implement office building sales, leasing, and marketing strategies
• Participate in communications with major agencies and clients
• Develop proficiency in handling contracts, reports, and other relevant documents, with an understanding of legal matters
• Contribute to office building asset management