Senior Research Officer (Qualitative)

-Hong Kong (IAP/JC26-017)

Hong Kong

Bachelor’s degree or above
Minimum 6 years’ hands-on experience in qualitative market research, proposal and report writing, analysis and insights generation in Hong Kong and/or Mainland China
Experienced respondents’ recruitment and moderation skills on qualitative in-depth interviews and focus groups, especially with high-net-worth customers
Strong communication skills, and proven English proficiency, and fluent Putonghua is a must
Good analytical and report writing skills, business acumen
Proactive, independent, detail-minded, fast-learner, able to work independently to meet tight deadlines
Proficiency in Microsoft Office, e.g. Word, Excel & PowerPoint
Knowledge with social media analysis for media used in HK and Mainland (e.g. Xiaohongshu, WeChat, Facebook, Instagram etc.)
Able to work overtime, during weekends and public holidays
Business travel and occasional outdoor & off-site to conduct fieldwork/research is required

Manage and conduct market research projects throughout the whole research process for Hong Kong & Mainland on customer behaviours & needs, market trends & sentiments, business development etc.
Conduct one-on-one in-depth interviews and focus groups with different types of customers, including affluent customers
Identify research scope and requirements, write research proposals, prepare research and fieldwork, discussion guides and recruit respondents
Write analytical reports, generate insights/findings, provide recommendations, and conduct presentations from business perspectives
Ensure accuracy and integrity of information and data collected as well as research findings
Perform social listening and social media analysis (mainly media used in Mainland China and HK)
Conduct desk research and support any other ad-hoc projects and tasks as assigned

2020-03-05T14:00:00+0800

2020-03-05T18:30:00+0800

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