Sun Hung Kai Properties Hotels Debuts ‘Go Royal’ Hotel Loyalty Programme

Sun Hung Kai Properties Hotels Debuts ‘Go Royal’ Hotel Loyalty Programme

Hong Kong’s largest hotel and shopping rewards programme
Earn and burn points from The Point in
Five hotels, 20 hotel restaurants and 25 shopping malls

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SHKP Executive Director Adam Kwok says Go Royal brings together loyal guests of SHKP’s five Royal Hotels and members of The Point. Guests can easily fulfil their wish for hotel stays, dining and shopping in malls with two programmes, one single account and one set of bonus points

Sun Hung Kai Properties (SHKP) Hotels launches Go Royal by SHKP, Hong Kong’s largest hotel and shopping loyalty programme that combines hotel dining, stay, leisure and shopping rewards. With the convenient Go Royal mobile app, members would be able to redeem bonus points, the same loyalty currency used by The Point, the integrated customer loyalty programme for SHKP malls across the city, at the Group’s shopping malls for fabulous rewards. The Point members could also readily enjoy exceptional accommodation or dining experiences at Royal hotels and their award-winning restaurants.

Go Royal debuts at a time when COVID-related restrictions are being gradually relaxed and the Government has launched the latest round of the Consumption Voucher Scheme to boost the economy. Customers can truly benefit with the additional rewards offered by the Go Royal membership. The new programme encompasses five Royal hotels (namely The Royal Garden, Royal Park Hotel, Royal Plaza Hotel, Royal View Hotel and ALVA Hotel by Royal) and their 20 restaurants. As The Point bonus points are also redeemable at 25 SHKP malls, Go Royal members could enjoy more extraordinary rewards after earning the bonus points with their spending at Royal hotels.

SHKP Executive Director Adam Kwok explains: “Go Royal brings together loyal guests of SHKP’s five Royal Hotels and members of The Point. To elevate customer experience, the programme comes with an easy-to-use mobile app to offer a more comprehensive, diverse and tailored experience that suits the spending habits of the new generation. Guests can easily fulfil their wish for hotel stays, dining and shopping in malls with two programmes, one single account and one set of bonus points.”

The initiative comes as another major customer experience enhancement for Hong Kong’s largest shopping mall customer loyalty platform, The Point, with a membership of over 1.8 million. Members can easily earn more points at various touchpoints. They can earn one point for every dollar spent at Royal hotels, on top of 25 SHKP malls.

SHKP Executive Director Christopher Kwok adds: “Go Royal’s alliance with The Point is a significant strategic milestone for the programme. It underscores the growing importance of The Point as a core membership programme of the Group that enhances the synergy and creates extra value for our customers and across businesses within the Group. With a customer-centric approach, we are elevating the loyalty programme to the next level for our customers, and creating more opportunities for our 1.8 million members to earn and burn their points.”

Membership Types

Two types of Go Royal membership are available – Go Royal, a free membership with no expiry date; and Go Royal Gold, a membership with an annual fee of HK$1,388, which offers more discounts and an array of exclusive offers.

Member Type
Requirements
Validity Period
Card
Member Benefits
Go Royal
Free enrolment
No expiry date
Go Royal Card
Year-round 10% off on dining
Go Royal Gold
Annual fee HK$1,388
One-year
Go Royal Gold Card
Up to 20% off on dining & 8% off on rooms booking

Both membership types are designed for those seeking luxury and convenience. Providing quality curated products and services that resonate with an elevated lifestyle, members can find the very best in life with Go Royal.

Go Royal Launch Offers

To celebrate the launch, from now till the end of July 2022, members will receive

  • A HK$100 Welcome Coupon: Upon becoming a Go Royal member after free registration;
  • Triple Welcome Bonus Points: The first HK$500 spending in a single qualifying transaction at any participating hotel or restaurant will earn triple Welcome Bonus points, and every subsequent HK$1 spending can earn 1 point; and
  • Extra Double Bonus Points: For any qualifying spending under the Consumption Voucher Scheme at any of the Royal hotels by the end of May 2022.

*Go Royal terms and conditions apply.

Year-Round Member Benefits

Go Royal members can enjoy a whole range of hospitality, dining, and shopping rewards, including:

  • Year-round 10% off on dining, up to 20% off for Gold members
  • An 8% off on rooms (applicable to Gold members only)
  • Gold members receive HK$1,200 worth of dining coupons and bonus vouchers for complimentary lunch buffets, birthday cakes and more.
  • Earn 1 The Point bonus point for every HK$1 of qualifying hotel spending#
  • Double bonus points in birthday month#
  • Earn points for qualifying events held in participating hotels#
  • Redeem member-exclusive rewards#
  • Online hotel service via Go Royal App and WeChat Mini Programme including checking points balance, redeeming hotel rewards, room booking, table reservations, Takeaway & Delivery, and e-Shop.

#Go Royal members will start enjoying these benefits upon the first single qualifying hotel spend of HK$500 or above.

For more information, please click www.goroyal.com.hk.

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