SHKP wins 14th consecutive Platinum Trusted Brand Award
For the 14th consecutive year, Sun Hung Kai Properties Limited (SHKP) was named a Platinum Trusted Brand by Reader's Digest, which is the magazine's highest recognition. Reader’s Digest commissioned a survey of Asian consumers and found SHKP to be the most trusted developer in Hong Kong. Four of the Group's business units were recognized with a platinum award and three gold awards. One of the gold awards went to the Group’s apm in the shopping mall category.
Additional gold awards went to Hong Yip Service Company Limited and Kai Shing Management Services Limited in the property management category, while Wilson Parking (Holdings) Limited won the platinum award in the car park category.
SHKP's constant customer focus drives it to exceed consumer expectations for life, work and leisure with premium projects and thoughtful service. SHKP has vertically integrated the development process with its internal teams from the planning and design stages to construction, sourcing, landscaping and property management to ensure strict quality control. SHKP was the first local developer to offer a 3-year warranty on its newly sold residential developments in Hong Kong, showing its confidence in its product quality and its commitment to buyers.
By organizing and sponsoring different initiatives through its extensive network, SHKP actively fulfils its corporate social responsibility by promoting healthy and sustainable living, reading and holistic development, care for the underprivileged, and a nurturing environment for young people. SHKP remains dedicated to its belief in Building Homes with Heart, and will continue to provide outstanding service for society at large.
Reader's Digest commissioned Catalyst Research, a noted market research company, to determine recipients of this award by requiring respondents in Hong Kong, Singapore, Malaysia, the Philippines and Taiwan to rank brands according to six criteria, namely trustworthiness and credibility, quality, value, understanding of consumer needs, innovation as well as social responsibility.
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