Sustainability Report 2018/19

Value Created for Community • Sponsoring students to visit the Book Fair Fostering a Reading Habit SHKP Reading Club Over the years, SHKP Reading Club as a free platform has promoted the pleasure of reading among young people while discussing issues about reading and daily life in lively ways. The Club continued to organize a series of activities this year to mark its fifth anniversary. Reinforcing the ‘Happy Reading Give Me FIVE’ celebration campaign, we have been able to promote the fun and enjoyment of reading for all, especially youngsters. In cooperation with six partners, the Campaign covered a series of five reading initiatives, including a theme-reading tea session, overseas travel sponsorship, community exploration, video-sharing and a fun inter-generational reading activity. The Club’s highlight events, including ‘Read to Dream,’ ‘Read & Share’ and ‘Read On, Move On,’ have continued to encourage thoughtful communication that fosters relationships among friends, and between parents and their children, either through social activities or the process of intellectual exchanges. Read to Dream ‘Read to Dream’ is one of SHKP Reading Club’s signature events. This is the eleventh consecutive year the SHKP Reading Club has organized this programme in collaboration with St. James’ Settlement (SJS) and the Hong Kong Trade Read & Share School Programme The SHKP Reading Club actively sow the seeds of happy reading in primary and secondary schools, and caters for the different needs of teachers regarding reading promotion through its ‘Read & Share’ programme, with the collaboration of the Hong Kong Aided Primary School Heads Association. During the academic year 2018/19, the Club organized 146 engaging activities including celebrity talks, creative workshops, overseas students sharing, off-campus visits and mobile bookshelves under the theme of ‘Happy Reading STEM up!’ for about 40,000 teachers and students. Award schemes and a creative writing competition have also been introduced to stimulate students’ curiosity and interest in reading. To date, over 189 primary and secondary schools in Hong Kong have joined the programme. Promoting Reading in the Community The SHKP Reading Club has regularly organized activities for members and the community. The guided cultural tours - Read On, Move On, combined the joy of reading and exercising to encourage members to lead a healthy and balanced lifestyle. The SHKP Reading Club partnered with Walk In Hong Kong and held a ‘Pop Culture Stairways Tour’ to assist the SJS. Participants explore various places across Central and Sheung Wan to find familiar scenes in movies and books, making them come to life. Development Council. Some 1,300 disadvantaged primary four to secondary three students in various districts were sponsored to visit the annual Hong Kong Book Fair. Accompanied by SHKP volunteers, each student was given an allowance of HK$250 to purchase their favourite books. Sun Hung Kai Properties Limited • Sustainability Report 2018/19 36