Sustainability Report 2018/19

Strategies and Management The Group’s involvement in the community has grown in lock step with its belief in Building Homes with Heart. We actively reach out to understand the needs of the community and respond through a three-pronged corporate social responsibility programme and partnershipswith our charity partners. During the year, SHKP contributed HK$85 million to charity and in-kind sponsorships in support of the four above- mentioned SDGs through initiatives that promote active mobility and sports together with education and reading culture, and made HK$8,474 million tax contributions. We also offer apprenticeship and learning opportunities for young talents, and work to enhance the living environment of the community. Our Corporate Social Responsibility Committee, comprising top executives of the Group, oversees our community investments and partnerships with charitable Reading and Holistic Development Sports for Charity and Healthy Living Care for the Underprivileged Objectives • Promote a happy reading and learning culture • Encourage healthy lifestyles and sports for charity • Support the needy Commitments for 2018/19 • Nurture reading habits among children, young people and the public at large through a wide range of fun reading initiatives • Introduce a new online reading platform to promote and spread the joy of reading • Promote the fun of exercise and healthy living among the public • Contribute to the development of child and youth well-being using top-up donations and proceeds from the Group’s signature sporting events • Reach out to a wider group of beneficiaries through partnerships with charitable organizations • Engage more staff to participate in charitable events Achievements in 2018/19 • Launched a brand-new reading platform ‘Read for More’ which has attracted over 70,000 participants since its launch in January 2019 • Further expanded the school network by running ‘Read & Share’, continued to engage a new audience and strengthened its connection with members by presenting different activities for the public • More than 1,900 participants, including entrants with visual or hearing impairments and those with autism, joined the SHKP Vertical Run for Charity – Race to Hong Kong ICC, which raised HK$6 million through the activity alone to support children and youth development • Sponsored Sun Hung Kai Properties Hong Kong Cyclothon and introduced the first SHKP Greater Bay Area Youth Trophy, inviting a total of 170 youth cyclists from Hong Kong, Macau and nine cities in the Greater Bay Area to join • Engaged 20 apprentices via the Modern Apprenticeship Programme • The SHKP-Kwoks’ Foundation sponsored Hong Kong Poverty Alleviation Association’s Rural Doctor Training Programme to extend its efforts toward poverty alleviation measures Goals for 2019/20 • Leverage the ‘Read for More’ platform to promote fun reading materials and the joy of reading • Explore opportunities in complementing the SHKP Vertical Run for Charity and Sun Hung Kai Properties Hong Kong Cyclothon with promotions among schools in Hong Kong • Promote the fun of exercise and healthy life-style to the public • Establish more poverty alleviation projects with partner universities or institutions organizations. The following community investment strategies have been established to ensure effective execution of our community investment work under a three-pronged approach: (1) encouraging reading and education, (2) sponsoring sporting events for charity and healthy living, and (3) providing care for the underprivileged: • Build close partnerships with non-governmental organizations and other stakeholders; • Encourage direct participation by actively engaging our staff; • Promote long-term, sustainable community programmes; and • Contribute to the community through the strategic use of resources and networks as well as applying the skills of our staff. In recognition of our contributions towards the community, SHKP has been named a ’Caring Company’ for the 17 th consecutive year, along with 83 of our business units. Forty-seven of them, including shopping malls, property management companies, construction units and hotels, have been awarded the same honour for the 10 th or 15 th consecutive year, demonstrating our Group’s commitment to the community through helping the underprivileged and building a sense of corporate social responsibility for community development. Value Created for Community Sun Hung Kai Properties Limited • Sustainability Report 2018/19 35