Sustainability Report 2018/19

At the outset of 2019, the SHKP Reading Club has bolstered its lineup with a new approach to engage the younger generation. One of the key initiatives was the launch of the revamped online reading platform called ’Read For More’, which produces inspiring lifestyle content that arouses the interest of teenagers and fresh graduates. A variety of complementary offline activities were also staged, allowing young readers to interact with renowned authors and celebrities and learn from their life-enriching experiences. Since its launch in mid-January 2019, the platform has successfully attracted over 70,000 readers. Online Reading Platform ‘Read for More’ The ‘Read for More’ platform has published various feature stories, including ‘A Style Called Reading’, ‘365 Celeb Reading List’ and ‘Books of the Strange and Weird’, to discuss reading in a fun way through interesting daily issues. In order to spread the message of ‘Everyone can read’, the platform also includes interviews with celebrities while travel veterans are invited to share their unique experiences. Case Study : Launch of the Brand-new Reading Platform ‘Read for More’ Offline Youth Activities The SHKP Reading Club presented a large-scale youth talk at the sky100 Hong Kong Observation Deck, attracting nearly 600 high-school students from 32 local schools as well as tertiary students and working youths. Guest speakers shared some of the remarkable stories they have come across in the world of books while interacting with the young participants to help nurture their curiosity about the world and arouse their interest in reading. Visit ‘Read for More’ for more details about the platform: https://www.readformore.com/ Sports for Charity In line with our three-pronged approach to sponsoring sporting events for charity and healthy living, SHKP adheres to the belief of ‘Sports for Charity’ and has been promoting and supporting sports for charity over the years. For seven consecutive years we have organized our signature event – SHKP Vertical Run for Charity – Race to Hong Kong ICC, and have been supporting the Sun Hung Kai Properties Hong Kong Cyclothon for four years. SHKP Vertical Run for Charity - Race to Hong Kong ICC SHKP Vertical Run for Charity is a charitable stairs-climbing event that promotes healthy living and solicits donations to support children and youth causes. Since its launch in 2012, the event has attracted over 17,000 participants from all around the world. 2018 SHKP Vertical Run for Charity - Race to Hong Kong ICC, which was also the grand finale of the Vertical World Circuit, attracted more than 1,900 entrants from 38 countries and regions, including athletes who are visually or hearing impaired and those with autism. The youngest and eldest were 10 and 75 years old respectively. A record 75 teams comprising secondary and tertiary students competed in the Student Relay event. SHKP will continue to encourage more young people to participate in this iconic event to help build their physical stamina and highlight the importance of giving. The event successfully generated HK$6 million donations, including top up from the Group and all proceeds from the event, which were donated to The Community Chest of Hong Kong and The Hong Kong Council of Social Service to support underprivileged children and youth. Beneficiary programmes include the ‘SHKP Rainbow with KIDS’, designed and run by the Hong Kong Council of Social Services to support children experiencing traumatic family crises. Through the Community Chest of Hong Kong, Value Created for Community Sun Hung Kai Properties Limited • Sustainability Report 2018/19 37