Sustainability Report 2014/15

36 / 54

Towards a Learning Society
Developing a happy reading culture – SHKP Reading Club
Reading is the keystone of a learning society. The benefits go beyond preparing young
people to join a knowledge-based economy and improve Hong Kong’s international
competitiveness. Importantly, reading also stimulates ideas that increases empathy and
fosters shared values, all vital to the spiritual health and strength of the community.
Read and Share
Explore the World
Let’s Read, Elderly
Read through Hong Kong
Recycle your Read
Primary students
Local, Asian, European
and American teens
Senior citizens
Underprivileged families
The public
Provide support to primary schools and
enable teachers to promote a reading
culture in schools with innovative methods
Encourage cultural exchanges
Encourage reading online with a
senior-friendly platform
Offer guided cultural tours and introduce
related readers to understand Hong Kong
and foster family relationship
Encourage book recycling and give
underprivileged people better access to
books
2014/15 campaigns Target participants Results Purpose
SHKP Reading Club
exhibiting reading-related activities in
Hong Kong Book Fair
Engaged 25 schools in partnership with the Hong Kong Aided Primary School
Heads Association
Connected 170 teens, including visiting students from France, Canada and Italy
Partnered with Hong Kong Society for the Aged
Over 3,500 page views of online magazines
More than 20 underprivileged students and their parents took part in the first
tour organized in February 2015
Collected more than 26,000 books in five months
valued at over HK$124,600
Encouraged sharing books, raised environmental awareness
and extended the lifespan of literature in collaboration
with World Green Organization and 22 NGO partners
The SHKP Reading Club is committed to making
reading part of people’s daily lives. It has staged
a wide range of reading-related activities like
guided cultural tours and seminars with popular
authors that attracted nearly 15,000 participants in
2014/15. The results of the annual SHKP Reading
Index survey indicated that the popularity of
reading in Hong Kong is increasing. We set
targets to promote reading to new communities
and infuse green elements to reading in 2014/15.
We have launched the following community
campaigns, which are tailored to specific
Value Created for Community
34 Sun Hung Kai Properties Limited Sustainability Report 2014/15