Sustainability Report 2014/15

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CASE STUDY
Seminars, competitions, forums and other events that frame reading in different contexts
attracted people from all walks of life to embrace reading:
The last YoungWriters’ Debut Competition,
expanded from Hong Kong and the
mainland to Taiwan and Macau, drew 2,070
entries and the eight winners had their
books published and distributed in all four
territories. The past five competitions have
so far got 41 young authors into print for
the first time.
Women’s Well-being Reading Seminar series
gave 138 participants insights on managing
stress and helped promote gender equality.
Books You Must Read Before Thirty seminar with three young entrepreneurs was
organized to advocate independent business to an audience of 30.
Reading in the Macrosm forum promoting cross-cultural reading interest and local
origins for thoughtful reflection on Hong Kong reading drew 66 participants.
Supporting education
The SHKP-Kwok’s Foundation was established in 2002 to offer assistance to Hong Kong
and mainland students with limited financial means. These students in need would have
the chance to pursue higher education at prestigious universities and give back to the
community after graduation. The Foundation has provided scholarships amounting to over
RMB 300 million for 20,000 students2 to date.
Young Writers’ Debut Competition
SHKP Vertical Run for Charity – Race to Shanghai IFC
Our concept of Exercise for Good means people treating themselves well and spreading
good in the community. We introduced the SHKP Vertical Run for Charity in Hong Kong
as a charity fundraising event to encourage healthy living and giving in 2012. The runs
had so far generated over HK$ 17 million3 to help child and youth services. We used
that experience to stage the Race to Shanghai IFC in 2014 and are proud that both the
Hong Kong ICC and Shanghai IFC races were included in the eight races on the 2014
international Vertical World Circuit.
2 Figure as at December 2015
3 Figure as at January 2015
The SmarTone AYP International Exchange Programme
Fund established by SmarTone and the Hong Kong
Award for Young People (AYP) enables young people with
limited resources to take part in international exchange
programmes and gain international exposure, develop
interpersonal skills and leadership. Donations from the
SmarTone HK Challenge have backed this initiative since
October 2007, amounting to nearly HK$ 2.3 million, and
511 young people aged 14 to 25 have benefited.
Value Created for Community
35 Sun Hung Kai Properties Limited Sustainability Report 2014/15