Sustainability Report 2014/15

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CASE STUDY
Creating an excellent customer experience through innovation
Our flagship YOHO integrated complex project in Yuen Long is intended to bring a whole
new lifestyle to the northwest New Territories. This complex brings residential and retail
space together to transform the lifestyle in the area, which is increasingly populated by
young families.1
1 The Hong Kong SAR Planning Department’s Projections of Population Distribution 2014-2023 announced in December 2014 predicts that Yuen Long will have the highest proportion of young and working
age residents in Hong Kong with consumers between 20 and 44 accounting for 38% of the population in the district.
The project was designed with end users in mind, anticipating the needs of urban
sophisticates and offering a lifestyle with a luxurious 24-hour clubhouse featuring
entertainment facilities and snacks for residents to enjoy around the clock. The mall provides
integrated digital navigation and ticketing information on parking, public transport and
restaurant reservations, and 120,000 square feet of outdoor green space delivers a carefree,
modern and natural environment to our customers.
While the YOHO project was an addition to our property portfolio, creating new customer
experiences and innovative lifestyles have always been cornerstones of our commitment
to customers. SHKP has developed a number of iconic integrated complexes that have
transformed many local neighbourhoods in the past three decades, such as New Town Plaza
in Sha Tin, and the Millennium City cluster in Kwun Tong.
120,000 sq. ft.
of outdoor green space
Value Created for Customers
23 Sun Hung Kai Properties Limited Sustainability Report 2014/15