Sustainability Report 2019/20

The purposes for collecting homebuyers’ personal data and how we will handle the information are clearly stated in the PICS. During the reporting year, we invited external professionals to provide training on the latest data privacy regulations and data security issues related to operations, such as the use of video-conferencing tools and direct marketing, to enhance employees’ understanding and awareness on data protection. To raise awareness on cybersecurity among frontline staff, we carry out cybersecurity measures and internal training to equip them with the knowledge and skills in handling customer and company information. Every staff member within the Group is required to follow the latest procedures when handling customer data to prevent any information leaks. The Group also keeps all employees updated on fraudulent emails and the use of phone and USB flash units through issuing cybersecurity alerts and tips on our intranet. To lower the risk of data exfiltration, only endorsed and registered removable drives are allowed to be used. Internet guidelines that detail website production and issues to be aware of are provided, covering the aspects of design, footer, language usage, content and data collection. Obligations for each business unit during each data collection process are also highlighted in the guidelines. In addition, any web page that collects customer data is required to include the Customer Data (Privacy) Policy as stipulated in the guidelines to comply with relevant laws and regulations. A variety of interactive family experiential activities are provided for the members. A special guided tour at the new hotel ALVA HOTEL BY ROYAL was organized to let members experience the hotel’s intelligent services and stylish environment. In addition, members were invited to an exclusive movie screening hosted at V Walk to celebrate its Grand Opening, offering Club members and their families the opportunity to experience the high-end audio- visual facilities. • SHKP Club organized a special guided tour at the new ALVA HOTEL BY ROYAL Securing Customers’ Data Privacy Consumers have become increasingly concerned about data privacy and cybersecurity issues. When applying digital solutions to our operations and services, we have done our best to ensure security and protection of our customers’ personal information. To this end, an IT Governance Steering Committee, which is led by our Executive Management, has been set up to oversee matters relating to information security within the Group, while our IT Department is responsible for ensuring secure handling of personal information. Relevant policies and procedures were established and updated as necessary according to the Personal Data (Privacy) Ordinance and other relevant laws and regulations. The Customer Data (Privacy) Policy provides details to our customers about how their personal information is collected, handled and used in order to safeguard confidentiality. In addition, all homebuyers are duly required to sign a Personal Information Collection Statement (PICS) with the preliminary agreement for the purchase of our properties. Value Created for Customers Sun Hung Kai Properties Limited • Sustainability Report 2019/20 29