Sustainability Report 2019/20

SHKP Club Established in 1996, the SHKP Club has served as a platform to engage and build long-term relationships with our customers. To date, it is the first and the largest developer-loyalty club in Hong Kong with over 420,000 members. In addition to offering property-related benefits, the Club organizes engagement activities to spread the • Property-related offers and information are communicated to the members via multiple channels including various online platforms and interactive communications • An online workshop ‘Father’s Day Surprise Gift Box’ was launched for participating members and their children to tailor-make their own gifts for their fathers • A series of Facebook games with Lovey-loving Family comics promoting SHKP malls and driving customer interaction were offered to the Facebook page fans, attracting more than 5,000 participations • A new territory-wide ‘Encyclopedia of Family Harmony Competition’ that drew over 5,000 entries encouraged the public to share their secrets in order to live a harmonious and happy family life • ‘8 Anti-Pandemic Nutrients’ Delicacies Campaign in conjunction with SHKP Hotels and registered dietitians encouraged members to maintain a healthy body and build healthy lifestyles and harmonious familial bonds through a demonstration video During the pandemic period, the Club’s ‘Loving Home’ Campaign featured an array of online interactive initiatives carrying the theme ‘Loving Home in Harmony’ to encourage a more caring and harmonized community through webinars and online workshops which were organized for the first time by the Club. These included: • The first-ever series of online seminars with the titles ‘Decoding Your Child’ and ‘Stay Strong and Fight the Pandemic’ to enhance parent-child relationships • The first-ever webinars and online workshops were newly launched for the members to enhance parent-child relationships message of ‘Loving Home’ among our potential and existing customers and maintains two- way communications with its members through diversified channels. For example, virtual tours of show flats and property- related incentive campaigns are offered to members through the Club’s social media channels. Value Created for Customers Sun Hung Kai Properties Limited • Sustainability Report 2019/20 28