SHKP Quarterly

pop-up store in Hong Kong, letting the anime character celebrate the Christmas festival together with every citizen. Maximizing the use of outdoor spaces for festive installations To maximize the use of outdoor spaces, various shopping malls have extended festive decorations from indoor to outdoor areas. New Town Plaza , in Sha Tin, presented a 35,000-square-foot Dino Park featuring the world of dinosaurs, at level five. The 14 dinosaurs-themed leisure facilities can train arm strength, visual acuity, as well as balance and coordination, parents were keen to take their children to burn off some energy, while also benefiting the mall's foot traffic. In association with renowned British artist Edward Monaghan, the shopping mall presented a Christmas Fairy Town, coupled with nine picturesque fairy photo spots, and the cutest fairy to spread love and wishes. Millions of shimmering Christmas lights light up the Fancy Outdoor Garden of Streamlight on the mall’s level seven Starlight Garden, Phase 1, with a three-metre-tall fairy bringing a romantic Christmas to lovebirds. Metroplaza , in Kwai Fong, maximized the use of its outdoor spaces to present the first outdoor snowfall ice-skating rink in New Territories West, with basic kit offered for children and adults to have fun. Also at the mall are a seven-metre-tall Christmas tree and a giant crystal ball for photo-taking. Landmark North , in Sheung Shui, which is the first pet-friendly shopping mall in Northern District. The Sky Garden of the shopping mall has installed special Furry Pawty pets facilities while a pet winter market has been held. An outdoor rest and dining area have been set up as well so that owners can dine al fresco with their furiends. Leveraging the Group's retail network to expand consumer base The Group from time to time reorganizes its tenant mix and increases the number of shops to provide more diversified consumer choices. The Group continued to install electric vehicle rapid chargers in the car parks of its shopping malls, to expand the customer base to electric vehicle drivers. In order to offer local customers and mainland visitors’ consumption and leisure privileges in Hong Kong, a series of dining and entertainment offers were launched at various SHKP shopping malls, including New Town Plaza and YOHO Mall . Members of The Point and Parc Central , in Guangzhou, can redeem one-way cross-border tickets and Metroplaza,Kwai Fong 葵芳新都會廣場 Landmark North, Sheung Shui 上水廣場 Uniting global artists to create an artistic Christmas Young consumers enjoy experiencing diversified festive vibes, and artistic themes have always been popular. Various shopping malls have therefore collaborated with local and worldwide artists to create festive installations with differentiated artistic vibes. MOKO , in Mong Kok, partnered with Hong Kong street-weaving art group La Belle Époque to set up a giant Christmas installation, with multiple Christmas trees scattered around Forest Town to spread warm and fuzzy Christmas vibes all around, together with an outdoor leisure spot, MOKO GARDEN, adorned with festive florals. APM , in Kwun Tong, has become a Christmas Aurora Winter Town, in collaboration with Eastern European illustrator Zhenya Tkach. Inspired by winter in the Arctic, the mall features a 3,000-square-foot Aurora Snowland, where visitors can enjoy an exotic Christmas together. Tai Po Mega Mall , in association with internationally renowned illustrator Mila Marquis, is displaying a 1,500-square-foot Sparkling Christmas HappyLand, with joyful fairies, life-sized polar bears and a penguin army, taking visitors on a dreamy journey of joy. Harbour North, in North Point, cooperated with local illustration brand Dustykid to launch the “Have a Hug” Exhibition, showcasing a series of healing illustrations and warm words to convey the message of embracing life. The exhibition also featured a photo- taking zone, themed pop-up stores, meet & greet and free-hug event with “Giant Dust”, to bring warmth and care to every visitor. Partnering with merchants to enhance in-store and off-premises experience To celebrate the festive Christmas, many of the Group’s malls have created ambiance that closely mimicking those in the European towns, and the malls were brimmed with Christmassy vibes. East Point City , in Tseung Kwan O, created a 6,000-square-foot European Christmas Town this year, featuring six vintage European train station attractions, with classic European street scenes. The European Christmas village also introduces a first-of-its-kind collaboration between two key retailers to offer a delightful array of popular festive delicacies and home decorations that exude the joyful holiday atmosphere for customers. Park Central , in Tseung Kwan O, launched the first-ever Pretty Cure 5