SHKP Quarterly

YOHO Mall, Yuen Long 元朗形點 V City, Tuen Mun 屯門 V City shopping vouchers upon spending a designated amount of e-currency, and enjoy free locker and mobile phone recharging services on the date of reward redemption. Mainland Creating a fascinating winter with art and technology The Group’s shopping malls on the mainland offered equally captivating experiences. Shanghai IFC Mall presented a large-scale Christmas carnival with the theme A Metauniverse of Joy. Created by renowned Japanese artist Kota Yamaji, the metauniverse Christmas fun park featured a variety of interactive festive installations, including VR spaceships, a zero-gravity zone, and an AI Santa Claus, allowing visitors to experience a warm and joyous Christmas journey filled with creativity. In Puxi Shanghai, IAPM collaborated with Spanish illustrator Antonio Uve to create six unique charming carton figures. Coupled with a variety of creative and interactive installations, as well as vibrant art performances, the mall offers customers a kaleidoscope of winter merriment. Parc Central , in Guangzhou, has introduced the first AI-created interstellar journey themed exhibition in the Greater Bay Area. Using AI to create immersive fantasy planets, the exhibition combines real-time interactive experiences with sound and visual effects, unleashing the imagination and novel experiences for a futuristic lifestyle. Dazzling festive installations for a unique Christmas One ITC ’s theme, Shining 4 You, set the stage for a dazzling fourth- anniversary winter party. The nearby Huashan Road and Guangyuan West Road have been turned into sparkling crystal-like avenues, adorned with shining crystal bears. The mall came alive with dance performances and merchants’ festive floats, making it a lively and whimsical carnival. In addition, as part of its 65th anniversary celebrations, IGC , in Guangzhou, was ornamented with the Paddington Bear, presenting a British Winter Village Adventure, the first national exhibition of its kind. Visitors can take photos at the six vintage British Christmas installations and engage in a thrilling ski treasure hunt. Every Sunday, Paddington Bear would made appearance to interact with visitors, along with the mall’s Winter Wonderland Carnivals and dazzling live events, called Snowy British Nights, to foster a festive ambience. Beijing APM invited a number of internationally renowned artists to turn the mall into a colourful party. With four themed scenes and multiple installations, the mall offered customers a marvellous winter experience filled with wonder and delight. 13,000 sets of free consumption vouchers given out to support the Night Vibes Hong Kong campaign In order to promote Hong Kong's retail sales, the government launched the Night Vibes Hong Kong campaign in the third quarter of this year to incentivize citizens’ spending. The Group also launched a promotional campaign to ignite the night-time economy for the Mid-Autumn Festival and National Day holidays with 13,000 sets of shopping and dining vouchers worth more than HK$1.5 million at its 12 major malls to encourage more people to stay out after 8pm. In addition to distributing consumption vouchers, the Group’s shopping malls rolled out a variety of promotional offers and events, including special night parking offers, discounted movie tickets, bazaars, performances, food-and-wine tasting, night concerts and more, with encouraging responses. Leveraging the geographical advantages of its malls, coupled with The Point, which is the largest integrated loyalty programme for shopping malls in Hong Kong, as a platform for offering discounts, the campaign was sought after by visitors, successfully driving footfall and business at the malls during Mid- Autumn Festival and National Day holidays. MOKO, Mong Kok 旺角 MOKO 新世紀廣場 Feature Story Vol 110 • Q4 2023 • SHKP Quarterly 6