SHKP Quarterly

Hong Kong Unveiling a mesmerizing Christmas experience with trending digital technology The Group’s various shopping malls offered customers an immersive experience with digital technology, presenting a distinctive Christmas ambience. For instance, IFC Mall , in Central, presented "SnowPark", an enchanting snowy white Christmas installation. The mall’s oval atrium has transformed into a European ski resort. In addition to an impressive 8.5-metre-tall Christmas tree, visitors could discover multiple snow- themed photo-worthy spots and interactive digital installations, embarking on a multi-sensory journey in the winter wonderland. YOHO Mall , in Yuen Long, unveiled the captivating Galaxy & Astrology, an immersive Christmas installation with a zodiac theme. The mall featured interactive installations decoding astrological signs for photo-taking and fun games. Also, a magnificent six-metre-tall Evergreen Stardust Christmas tree and a romantic Starry Sky Interactive Corridor nestled in the atrium of YOHO Mall II created an enchanting festive ambiance. wwwtc mall in Causeway Bay invited French illustrator Marion Arbona to craft a captivating large- scale art installation in the mall’s atrium. The artist took inspiration from a fantasy garden, bringing visitors sensory stimulation amidst the Christmas trees and flowers of different shapes. Bright, dazzling and rare forest birds take flight and stop in front of you, while fairies are dancing in the forest and elves are preparing Christmas gifts. The art installation intertwined the realms of enchanting fairy tales and the tangible world, offering customers an extraordinary sensory experience. V Walk , in West Kowloon, and V City , in Tuen Mun, jointly collaborated with The Adventures of Paddington to present over 23 British-inspired Christmas hotspots and interactive games. These included a giant 6.8-metre-long traditional British steam Christmas train, providing visitors with a chance to be a train conductor, and an indoor interactive carousel of bicycles, bringing customers a warm and joyous Christmas. Tsuen Wan Plaza featured a three-metre-tall Orange Cat Zhong Zhong, which is the top photo spot because of its iconic melancholic face. In addition, other not to be missed attractions include the Warm Knitting Garden, built with cats’ beloved knitting lines, a 20-metre-long cat photo display wall, and digital interactive fun-game booths. The Group holds a diverse and quality retail portfolio in Hong Kong and adheres to its proactive leasing management strategy, making considerable efforts to refine the trade-and-tenant mix to meet changing customer needs, enriching leisure and shopping, as well as ‘retailtainment’ offerings to drive footfall and tenant sales. Christmas has been a traditional peak season in the retail industry, and this year marks the first Christmas holiday after Hong Kong’s full removal of COVID-19 restrictions. Under this backdrop, the Group aims to bring customers a refreshing experience with diversified winter-themed installations, as well as a series of promotional campaigns and spending rewards in its shopping malls in Hong Kong and on the mainland. IFC Mall, Central 中環國際金融中心商場 APM, Kwun Tong 觀塘 APM The Group’s shopping malls embrace the traditional retail peak with festive decorations to drive foot traffic and business opportunities wwwtc mall, Causeway bay 銅鑼灣世貿中心 Feature Story Vol 110 • Q4 2023 • SHKP Quarterly 4