SHKP Sustainability Report 2024/25

52 Sun Hung Kai Properties Limited | Sustainability Report 2024/25 Instant Point Earn promotion Extensive Electric Vehicle (EV) Charging Network and Contactless Parking Ecosystem Supporting SHKP’s sustainability goals and aligning with national and Hong Kong’s carbon neutrality initiatives, The Point has introduced exclusive EV Super Charging services in SHKP malls and designated car parks since 2023, and partnered with Wilson Parking to provide contactless parking access via The Point membership in more than 100 car parks. As at June 2025, The Point Super Charging Stations have been installed in all 18 districts in Hong Kong, with nearly 100 super-fast EV chargers at our 26 managed properties, allowing member drivers to charge their vehicles conveniently. Besides, The Point has expanded the EV charging payment methods to include ‘paid by point only’, ‘paid by cash only’ and a hybrid ‘points plus cash’ option. These payment options allow member drivers to enjoy EV Super Charging at an affordable rate, ensuring cost-effective and convenient access to sustainable mobility solutions. The Point EV Super Charging Service Innovating Property Management Through Tailored Philosophy WeSpire Living in Kai Shing embodies our Smart Living Well philosophy, integrating cutting-edge technologies, including our advanced robotics team and virtual key, to create exceptional residential experiences that promote health and sustainable smart living. Our vision transcends traditional property management to foster dynamic, inclusive and diverse communities that nurture holistic well-being. Through our Inno-Sports Concept Management Limited, the Group pioneers the integration of innovative solutions with sports management. This vision manifests prominently at GO PARK Sai Sha, our flagship sports and commercial complex, which sets new benchmarks for athletics facilities and community wellness. The bespoke GO PARK Sports mobile app enables seamless facility and sports class booking with real-time availability checks. Ensuring Responsible Marketing in Our Operations We recognize responsible marketing as fundamental to fostering enduring customer relationships and sustainable growth. Our management framework integrates internal controls, guidelines and policies to govern all marketing activities. We maintain systematic and regular audit systems for communication and marketing materials, with external professionals and our internal expert committee conducting regular reviews of marketing collateral, including sales brochures, to ensure compliance with relevant regulations and industry guidelines, particularly the Residential Properties (First-hand Sales) Ordinance. Our commitment to ethical excellence is reinforced through training: Bi-monthly internal meetings and on-the- job training covering consumer rights, legal protections and regulatory updates Specialized webinars addressing critical areas like competition law, intellectual property rights, copyrights and trademark usage Knowledge-sharing channels disseminating industry best practices and emerging trends During the reporting year, we recorded more than 200 training hours in responsible marketing. No incidents of non-compliance with such laws or regulations in relation to advertising and labelling were recorded. Instant Point Earn Our customer experience has been revolutionized through Instant Point Earn, an innovative point-earning system deployed across 26 SHKP malls. This seamless solution enables members to instantly earn points at around 3,000 participating merchants by scaning their membership QR codes, eliminating the need to queue at the mall customer service center. This offers a hassle-free and convenient rewards process. The results have been transformative, with more than 90% merchant participation in Instant Point Earn across our malls. Comparing the data from January 2024 to June 2025, the monthly transaction volume using Instant Point Earn has surged by over 40 times, becoming a popular feature among members. Advancing Management and Customers’ Experience Through Technology Our innovation-driven approach enables us to capitalize on emerging opportunities, leveraging smart technology to deliver superior service and enhance customer and tenant experiences across our property operations. Enhancing Customers’ Experience The Point by SHKP, our integrated loyalty programmewithmore than threemillionmembers, delivers membership services and privileges to customerswho shopat 26mallswhile continuously evolving its mobile app functionality to create seamless mall experiences. Enhancing Residents’ and Tenants’ Convenience Hong Yip and Kai Shing lead property management innovation through advanced digital solutions that enhance resident and tenant experiences. Our Reporting Approach Message from the Sustainability Steering Committee Our Business Our Approach to Sustainability Value Created for the ENVIRONMENT Value Created for PEOPLE Value Created for CUSTOMERS Value Created for SUPPLY CHAIN Value Created for COMMUNITY Appendices