Sustainability Report 2019/20
Sharing Good Deeds with the Community Care for the Underprivileged Objective • Support the needy Approach • Contribute to the society by sponsoring a wide range of charitable and educational projects in Hong Kong and on the mainland • Provide timely and immediate support to families in need under our Building Homes with Heart Caring Initiative • Encourage volunteering among our employees and their families • Support community development and worthy causes through donations and giving SHKP has been proactively supporting the underprivileged in the community. In partnerships with different organizations, we have initiated and sponsored many community projects over the years. During the reporting period, the Group continued to reach out to people in need through our signature community projects, including the Modern Apprenticeship Programme, the SHKP-Kwoks’ Foundation, youth start-up platforms including INDEX by the Federation of Hong Kong Industries, the Hong Kong X-Tech Startup Platform, and Building Homes with Heart Caring Initiatives with the support of the SHKP Volunteer Team. Building Homes with Heart Caring Initiative Upholding its Building Homes with Heart philosophy, SHKP has long served the community in a wide range of community activities, helping the elderly and disadvantaged families since 2011. The programme focused on activities surrounding festive occasions round the year, including the Chinese New Year, Dragon Boat and Mid-Autumn Festival. At the Mid- Autumn Festival, the Team staged a festive event distributing heart-warming mooncakes and stationery to young children with special needs as well as to their parents and carers. During the coronavirus outbreak in early 2020, the Team initiated a Tuen Ng Festival sharing activity for 1,500 elderly singles and senior couples. Wholesome gift bags, with rice dumplings, packaged food, surgical masks and sanitiser gel, were distributed to the elderly in designated districts. The Team has launched the ‘weCare Inclusive Volunteering Scheme’ to equip young people with special needs with the ability to serve other needy people in the community. Partnering with the Christian Family Service Centre, the scheme provides systematic volunteer training to the young trainees, enabling them to build an inclusive and resilient community. Our volunteers and young trainees collaborated on the harvesting of vegetables and turned them into snacks as gifts for elderly people. Making Quality Transitional Social Housing for Underprivileged Families Joining hands with Sheng Kung Hui Welfare Council, the Group has leased land for the development of a large-scale transitional social housing project, United Court, in Yuen Long that would help ease housing shortages and enhance the living conditions of the underprivileged. The project will introduce a people-oriented community design with facilities and social services ranging from public spaces for leisure and recreational purposes to social enterprise stores and weekend markets. SHKP and the Welfare Council will offer employment assistance and opportunities with appropriate vocational training to residents. The project will provide 1,800 units and benefit 3,600 families upon its completion. Showing Support to Local Housing Programmes Leveraging our skills to help improving the living conditions of low-income households, SHKP supported two local housing programmes launched by the HKCSS. Partnering with a longstanding social service operator, Yan Oi Tong, SHKP refurbished 11 transitional social housing units in Tuen Mun which are provided under the Community Housing Movement. SHKP volunteers leveraged their professional skills to assist with multiple repair-and-maintenance tasks at co-living units for needy families. Additionally, the Group has made financial donations to the HKCSS Subdivided Unit Subsidy Programme to provide timely financial support and emergency relief for subdivided households affected by the pandemic. • For hygiene purposes, volunteers wore masks and gloves when they were packing the thoughtful gift bags • The farming activity at SHKP’s PARK YOHO development enabled young trainees and SHKP volunteers to interact and bond Value Created for Community Sun Hung Kai Properties Limited • Sustainability Report 2019/20 41
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