Sustainability Report 2019/20

Exercising for a Good Cause Sports for Charity and Healthy Living Objective • Encourage healthy lifestyles and sports for charity Approach • Organize and sponsor signature charitable sporting events and other initiatives to advocate the spirit of ‘Exercise for Good’ • Promote the fun of exercise and a healthy and sustainable lifestyle to the public Adhering to its commitment to ‘Sports for Charity’, SHKP seeks to combine promoting healthy lifestyles and supporting good causes through sponsoring and organizing charity sporting events. Throughout the year, the Group has organized and sponsored a series of sporting events with a dual focus of promoting the joy of sports and supporting the welfare of underprivileged children and young people. SHKP Sports-for-Charity Initiatives SHKP Vertical Run for Charity – Race to Hong Kong ICC and the Sun Hung Kai Properties Hong Kong Cyclothon are two signature Sports for Charity events. To ensure the safety of participants and other members of the public, both events were cancelled during the reporting period due to social incidents. Nonetheless, SHKP continued with its extra donations to ensure the original charitable programmes of beneficiary charities for underprivileged children and young people remain unchanged. Together with other SHKP Sports for Charity initiatives, a total of HK$9 million was raised in 2019 to support eight projects dedicated to underprivileged children and young people, benefitting over 10,000 people. These include ‘SHKP Rainbow with KIDS’ project which provides mental support for children and young people who have been facing family hardships, as well as the ‘SHKP – Science & Innovation Project for the Gifted’ initiative which promotes STEM education. Joining hands with the Hong Kong Council of Social Service (HKCSS), the Boys’ & Girls’ Clubs Association of Hong Kong, the Community Chest of Hong Kong and other beneficiary charities, SHKP will continue to promote the sports for charity spirit and spread positive energy, particularly during this difficult time. Visit ‘ Sports for Charity ’ for more details about the initiatives. Case Study – Encourage Continuous Learning and Reading amid School Suspension Period SHKP Reading Club is committed to spreading the joy of reading through its ‘Read & Share’ programme. This spirit has remained unabated despite the suspension of activities due to the closure of schools during the pandemic. Instead, the Club has enriched the platform by developing more content that connects and inspires young people to make reading part of their daily lives, as well as launching a three-month online campaign, titled ‘Read at Home with You’, to encourage students to continue sharing the joy of reading. Under the ‘Read at Home with You’ campaign, primary and secondary students were invited and recruited as ‘Read For More’ contributors to transform their creative ideas into articles, video clips or audio books after having read the designated series in ‘Read For More’. Shortlisted works revolving around travelling, family and growth will be published on ‘Read for More’ to inspire more people to develop a passion for reading. To date, the campaign has considered over 100 candidates and 20 of them were shortlisted for sharing on our platform. Hong Kong Management Association K S Lo College and SKH Kei Wing Primary School won the highest participation award in the secondary and primary school sections respectively and were awarded certificates and book coupons. To keep the platform fresh and appealing to its readers, SHKP Reading Club has enriched the content of ‘Read For More’ with new items, including video clips in the ‘Bookshelves’ section which features a variety of good book recommendations in a lively manner, as well as an exclusive serial fiction by popular writers and special articles such as the ‘Poet’s Corner’, ‘Workplace Rookies’ and ‘Witty Quotes’. Value Created for Community Sun Hung Kai Properties Limited • Sustainability Report 2019/20 39