Sustainability Report 2019/20

Strategies and Management Embracing our philosophy and the core value of Building Homes with Heart for decades, SHKP has been proactively listening and responding to the needs of the community. Our Corporate Social Responsibility Committee, led by senior executives of the Group, oversees our community investments and partnerships with charitable organizations. To enable effective implementation of our community investment work, we are committed to the following strategies which we have carried out under a three-pronged approach: (1) encouraging reading and holistic development, (2) sponsoring sporting events for charity and healthy living, and (3) providing care for the underprivileged: • Build close partnerships with non-governmental organizations and other stakeholders; • Encourage direct participation by actively engaging our staff; • Promote long-term, sustainable community programmes; and • Contribute to the community through strategic use of resources and networks as well as applying the skills of our staff. Apart from introducing community programmes that are in line with our three-pronged approach, SHKP contributed over HK$71 million to charity and in-kind sponsorships, and made HK$6,197 million in tax contributions during the reporting year. For the 18 th consecutive year, SHKP was named a ‘Caring Company’ along with its 85 business units. Among them, 51 were awarded the honour for the 10 th or 15 th consecutive year, covering a broad range of businesses, from shopping malls and property management to construction and hotels, illustrating our long-term commitment as a responsible corporate citizen to Building Homes with Heart. Established in 2003, the SHKP Volunteer Team (the Team) served as a platform for our employees to connect with and give back to the community. To encourage employee participation, the Group has provided respective training and insurance coverage for participants. To date, the Team has 2,800 registered volunteers who together have contributed over 100,000 service hours in various types of charity work 1 . Committed to the ‘ABC caring spirit’ philosophy, our volunteers continued to create synergy and positive value for the community. ABC Caring Spirit A: Association to work as a team B: Belief in Building Homes with Heart C: Commitment to serve the community and reach out to those in need Since the outbreak of coronavirus in early 2020, we have demonstrated our support for the community in many different ways. The Group successfully purchased surgical masks from overseas during the early outbreak when the demand was huge. Hundreds of thousands of surgical masks were delivered to the Hospital Authority and several non-governmental social welfare organizations, including the Hong Kong Sheng Kung Hui Welfare Council, the Hong Chi Association, and the J Life Foundation, which helped distribute the masks to disadvantaged groups. As the pandemic continued to weigh on a range of industries, SHKP has offered rental concessions for affected tenants to ease their operating pressures, and proactively organized a continuing series of online and offline promotions and extra measures to drive consumption and footfall at malls. • The SHKP Volunteer Team delivered surgical masks to non-governmental social welfare organizations to help people in urgent need 1 Volunteer hours are calculated by calendar year. Value Created for Community Sun Hung Kai Properties Limited • Sustainability Report 2019/20 37