Sustainability Report 2018/19

SHKP Club The Group established the SHKP Club in 1996 as a platform to promote a long-term, interactive communication channel with customers. We were the first to establish a developer club in Hong Kong, which remains the largest of its kind, comprising over 410,000 members. The Club provides property-related benefits and leisure activities to promote a ‘loving home’ among our potential and existing customers. Multiple channels such as surveys, social media and other online means are used to achieve highly effective two-way communications. The Club launched ‘Loving Home’ campaigns and organized a variety of activities on both offline and online channels such as its website as well as the ‘Cherish Your Family’ Facebook page to create a more caring and harmonised community. These include: • Digital initiative ‘SKHP Club WhatsApp Stickers’, the first-ever Hong Kong property club WhatsApp stickers campaign was launched to encourage inter-generational family communication • A Roving exhibition - ‘Legacy of Loving Home – E-sports Pavilion’ combining AR technology with e-sports interactive installations to invite the public to experience the ‘Legacy of Loving Home’ spirit • Educational seminar - ‘Optimum Mix of Compassion and Sense in Parenting’ sharing tips with members to master parenting skills with compassion and good sense • A ‘Modern Chinese Pudding Making’ workshop for families at the Royal Plaza Hotel to teach how to make a traditional pudding in a stylish way • A territory-wide ‘The Most Treasured Family Heirloom Competition’ that attracted more than 13,000 entries from members and the public to share stories about their most treasured family heirlooms • ‘The Legacy of Loving Home – Experiential Workshop on Games’ provides classic games to foster inter-generational connections between parents and children • A series of Lovey-loving Family ‘Ten Traditional Loving Home Spirits’ comics on the Facebook page to encourage everyone to pass along valuable family virtues A variety of interactive family experiential activities are offered to members. A celebration party at SHKP’s brand new Hyatt Centric Victoria Harbour Hong Kong was held to commemorate the SHKP Club membership exceeding 400,000. The celebrations included an exclusive guided tour experience of the new hotel while sharing the new membership milestones with the members. SHKP Club members and their families were also exclusively invited to participate in a series of family workshops at the PARK YOHO Carnival. A video of the Carnival was broadcast on the Club’s Facebook page and website with over 27,000 views. SHKP Club members were also invited to special events at SHKP malls and hotels, such as a free movie screening at the new cinema in V Walk and the ‘Special Japanese Sushi Roll-Making’ workshop in The Royal Garden. • SHKP Club celebration party at Hyatt Centric Victoria Harbour Hong Kong to commemorate the SHKP Club membership exceeding 400,000 • PARK YOHO Carnival ‘Pour-over Coffee Making’ Workshop Value Created for Customers Sun Hung Kai Properties Limited • Sustainability Report 2018/19 27