SHKP Quarterly

新地住宅租賃 Signature Homes 董事總經理 SHKP Signature Homes Managing Director Derek Sun 孫偉剛 Strengthening SHKP competitive edge to attract more young talent customers Hong Kong is a cosmopolitan city that brings together professionals from all over the world. In addition, the government has actively attracted professionals through various schemes in recent years, which has stimulated the demand for housing. Derek Sun, SHKP Signature Homes Managing Director, said the unique property portfolio of Signature Homes, bolstered by its technology applications and dedicated service teams, has helped the Group seize the business opportunities arising from the growth of talent arriving from the mainland and overseas. A leader in the residential leasing market While the high interest rate environment has dampened demand for home purchases in Hong Kong, the local residential leasing market has performed well. This can be attributed, in part, to the sustained growth of talent moving to Hong Kong. As the Group’s residential leasing arm, Signature Homes, has established itself as a leader in providing residential leasing services and serviced apartments, benefiting from its extensive business scale. TOWNPLACE is a new residential leasing brand tailored for a younger clientele. The properties of Signature Homes and TOWNPLACE are in prime locations and offer comprehensive facilities. Derek Sun said their edge lies not Signature Homes和TOWNPLACE不僅在 “硬件”有優勢，更在於專業細心的服務團 隊，讓住客有“家的感覺” 。 The edge o f S i gna t u r e Home s and TOWNPLACE lies not just in the hardware of the properties but also in their professional services, making residents feel at home. 12 人物 Vol 111 • Q1 2024 • SHKP Quarterly