SHKP Quarterly

Group hotels debut “Go Royal” loyalty programme Group hotels launch Go Royal by SHKP (Go Royal), one of the largest hotel and shopping loyalty programmes in Hong Kong, that combines hotel dining, stay, leisure and shopping rewards. With the convenient Go Royal mobile app, members would be able to redeem bonus points, the same loyalty currency used by The Point by SHKP (The Point), the integrated customer loyalty programme for the Group malls across the city, at the Group’s shopping malls for fabulous rewards. The Point members can also readily enjoy exceptional accommodation or dining experiences at Royal Hotels and their award-winning restaurants. 集團酒店推出全新 Go Royal （帝賞） 會員獎賞計劃 Go Royal debuts at a time when COVID-related restrictions are being gradually relaxed and the Government has launched the latest round of the Consumption Voucher Scheme to boost the economy. Customers can truly benefit with the additional rewards offered by the Go Royal membership. The new programme encompasses five Royal Hotels (namely The Royal Garden, Royal Park Hotel, Royal Plaza Hotel, Royal View Hotel and ALVA HOTEL BY ROYAL) and their 20 restaurants. As The Point bonus points are also redeemable at 25 SHKP malls, Go Royal members can enjoy more extraordinary rewards after earning the bonus points with their spending at Royal Hotels. Group Executive Director Adam Kwok explains: “Go Royal brings together loyal guests of the Group’s ve Royal Hotels and members of The Point. To elevate customer experience, the programme comes with an easy-to-use mobile app to offer a more comprehensive, diverse and tailored experience that suits the spending habits of the new generation. Guests can easily fulfil their wish for hotel stays, dining and shopping in malls with two programmes, one single account and one set of bonus points.” The initiative comes as another major customer experience enhancement for the Group's largest shopping mall customer loyalty platform, The Point, with a membership of nearly 2 million. Members can easily earn more points at various touchpoints. They can earn one point for every dollar spent at Royal Hotels, on top of 25 SHKPmalls. Group Executive Director Christopher Kwok adds: “Go Royal’s alliance with The Point is a significant strategic milestone for The Point. It underscores the growing importance of The Point as a core membership programme of the Group that enhances the synergy and creates extra value for our customers and across businesses within the Group. With a customer-centric approach, we are elevating the loyalty programme to the next level for our customers, and creating more opportunities for nearly 2 million members to earn and burn their points.” Member Type 會籍類別 Requirements 加入資格 Validity Period 會籍期限 Card 會員卡 Member Benefits 會員優惠 Go Royal （帝賞卡） Free enrolment 免費登記 No expiry date 不設期限 10% off on dining 9 折餐飲優惠 Go Royal Gold （帝賞金卡） Annual fee HK$1,388 年費 HK$1,388 One-year 一年 Up to 20% off on dining & 8% off on rooms 高達 8 折餐飲優惠及 92 折住宿優惠 Membership Types 會籍類別 Two types of Go Royal membership are available – Go Royal, a free membership with no expiry date; and Go Royal Gold, a membership with an annual fee of HK$1,388, which o ers more discounts and an array of exclusive o ers. Both membership types are designed for those seeking luxury and convenience. Providing quality curated products and services that resonate with an elevated lifestyle, members can nd the very best in life with Go Royal. Go Royal 提供兩種會籍，分別是不設期限的免費會籍 Go Royal ( 帝賞卡 ) ，以及以年費 HK$1,388 解鎖更多折扣優惠及專屬禮遇 的 Go Royal Gold （帝賞金卡）。 兩種會籍均是為追求生活享受的人士而設。 Go Royal 呈獻優質及精挑細選的產品和服務，營造尊尚的生活方式，為會員帶來更美好的生活體驗。 Go Royal Launch Offers ^ Go Royal 迎新禮遇 ^ To celebrate the launch, from now till the end of July 2022, members will receive ： 為慶祝 Go Royal 全新推出，由即日起至 2022 年 7 月底，會員可享： • A HK$100 Welcome Coupon: Upon becoming a Go Royal member after free registration; HK$100 迎新禮券：免費登記成為 Go Royal 會員後即時贈送 • Triple Welcome Bonus Points: The rst HK$500 spending in a single qualifying transaction at any participating hotel or restaurant will earn triple Welcome Bonus points, and every subsequent HK$1 spending can earn 1 point; 三倍迎新積分：於參與計劃的酒店及餐廳完成首筆單次合資格交易，首 HK$500 合資格消費可賺取三倍迎新積分，隨後每消費 HK$1 可賺取 1 分 ^ Welcome o ers are available while stocks last. ^ 迎新禮遇數量有限，先到先得。 Business News - Hong Kong Vol 104 • Q2 2022 • SHKP Quarterly 18