SHKP Quarterly

In the Asia’s Best Companies 2021 survey, organized by financial magazine FinanceAsia , the Group’s overall excellence was recognized by investors and analysts, who named it Asia Pacific’s Best Real Estate Company for the 15th time, a testament to the Group’s solid foundation and seasoned management team. In the Hong Kong region, the Group continued to be recognized with the Hong Kong's Most Committed to Environmental Stewardship award. The annual Asia’s Best Companies survey invites investors and analysts to evaluate Asia’s listed companies in terms of overall management, investor relations, and commitment to environmental, social and corporate governance policies. Listed companies with the most outstanding performance during the year are recognized for their efforts. 在財經雜志《 FinanceAsia 》舉辦的“ 2021 年度亞洲最佳公司”選舉中，集 團憑着整體卓越表現，第 15 年獲投資者及分析員評選為“亞太區最佳地產公 司”，足證實力雄厚，管理團隊表現出色。在香港區評選中，集團繼續獲取 “香港最致力於環境管理”大獎。 主辦方每年舉辦“亞洲最佳公司”選舉，邀請投資者及分析員根據區內上市公 司的整體管理、與投資者關系，以及在環保、社會責任及企業管治方面的表現 做出評分，以表揚在年內表現最突出的上市公司。 The Group is named Asia Pacific’s Best Real Estate Company for the 15th time 集團第 15 年榮獲“亞太區最佳地產公司”殊榮 The Group again receives the Asia Pacific’s Best Real Estate Company and the Hong Kong’s Most Committed to Environmental Stewardship awards from FinanceAsia 集團再獲《 FinanceAsia 》頒發“亞太區最佳地產公司”及“香 港最致力於環境管理”兩大獎項 East Point City, Landmark North and PopWalk receive the Best of Mob-Ex – Brand of the Year grand award 東港城、上水廣場及天晉彙榮獲“手機市場推廣卓越大獎－年度最佳品牌”大獎 In recent years, SHKP Malls have leveraged technology to provide a more premium customer service experience and have received various forms of recognition from the industry. The latest winning campaign was Crazy Sale eStore, which was a joint promotion launched by East Point City, Landmark North and PopWalk. The campaign achieved remarkable results at the Mob-Ex Awards 2021, Asia e-Commerce Awards 2021, and Loyalty & Engagement Awards 2021, organized by the marketing publication Marketing Magazine , taking home 20 accolades, including the top honour Best of Mob-Ex – Brand of the Year. Seizing the online sales and marketing opportunities amid the pandemic, East Point City, Landmark North and PopWalk rolled out the Crazy Sale eStore with the support of The Point by SHKP members’ platform. Customers bought e-coupons at big bargains at home and went shopping later at the malls. The three malls made use of Facebook Live and a variety of other channels to promote the offers and attract target customers. Its Facebook Live platform recorded over one million views. About 90% of the e-coupons were sold out on the launch day. Online customers were converted to offline, generating more shopping and retail sales, resulting in a successful omni- channel marketing campaign. 新地商場近年致力應用科技，為顧客帶來更優質的服務，屢獲業界表揚。東港 城、上水廣場及天晉彙憑借聯手推出的“折上折瘋搶 Online Sale ”活動，在市場 推廣雜志《 Marketing Magazine 》主辦的“手機市場推廣大獎 2021 ”、“亞洲 電子商務大獎 2021 ”及“忠誠度與聯系大獎 2021 ”中，成績優異，獲頒 20 個獎 項，其中包括最高榮譽“手機市場推廣卓越大獎－年度最佳品牌”大獎。 在疫情下，東港城、上水廣場及天晉彙把握網上營銷機遇，聯手推出“折上折 瘋搶 Online Sale ”優惠網，通過新地商場綜合會員計劃的會員平台，讓顧客在家 中都能以超低價瘋狂掃電子優惠券，之後再到店購物。商場同時運用 Facebook 直播及其他各種宣傳渠道，推介產品優惠，全方位吸引目標客群。 Facebook 直 播創出共超過 100 萬瀏覽人次的紀錄，九成電子優惠券即日售罄，成功吸引顧 客從線上預購，再把人流引到線下購物及取貨，刺激消費欲，帶動商戶生意上 升，成功打造全渠道營銷活動。 The Crazy Sale eStore campaign, jointly held by East Point City, Landmark North and PopWalk, receives 20 prizes from Marketing Magazine 東港城、上水廣場及天晉彙的“折上折瘋搶 Online Sale ”活動獲《 Marketing Magazine 》頒發共 20 個 獎項 29