SHKP Quarterly

TOWNPLACE SOHO – a brand new residential leasing project in Central 中環全新住宅租賃項目 TOWNPLACE SOHO TOWNPLACE, a brand new residential leasing brand, has two projects in its portfolio, TOWNPLACE KENNEDY TOWN in Kennedy Town (see above) and TOWNPLACE SOHO on Caine Road, Central 全新住宅租賃品牌 TOWNPLACE 本舍共有兩個項目：位於堅 尼地城的 TOWNPLACE KENNEDY TOWN （見上圖）和位於 中環堅道的 TOWNPLACE SOHO TOWNPLACE, the Group’s new residential leasing brand, offers projects in prime locations, with inviting designs, flexible leasing options, comprehensive Duo Social Space with amenities and the latest smart home technology. All of these features appeal to the lifestyle preferences of millennials – addressing their needs for building highly personalized homes and communities. The portfolio includes TOWNPLACE KENNEDY TOWN in Kennedy Town (previously called The Kennedy on Belcher’s) which was well received at its recent launch, and the latest project, TOWNPLACE SOHO, on Caine Road, Central. Flexible leasing options and Duo Social Space TOWNPLACE has introduced comprehensive, flexible leasing options, covering leasing terms, furnishings and hospitality services. Leasing terms can be as shor t as one month or as long as several years. There are three leasing options and two branded furniture st yles to accommodate the diverse preferences of residents. Serviced Apartments provide complete hotel-style furnishings and services. There are also Furnished Apartments and Unfurnished Apartments. Residents may even opt to include individual home or hospitality services to personalize their living space. TOWNPLACE residents can access the nearly 30,000 square feet of Duo Social Space across both projects and enjoy their comprehensive facilities. TOWNPLACE SOHO, for instance, has a three-storey communal space for leisure and work, including a swimming pool, gym, sky garden and landscaped garden. The brand features a Community Team, which organizes a variety of exciting events for residents to help build a privileged community for millennials. New smart home system to create hassle-free living Technology is applied in various ways to enhance the residents’ overall quality of life. For instance, all TOWNPLACE SOHO apartments are equipped with a smart home system. Through a dedicated mobile app or the pre-set Google Home Mini smart speaker in the living room, residents can control the lighting, air-conditioning and television at home anytime, anywhere. Scene modes are also supported for energy-saving purposes. All apartments are secured with hotel-class electronic locks, which can be controlled via the mobile app and unlocked using the verification function on the resident's smart phone for enhanced security. Each apartment also has a built-in wireless mobile phone charger. High-speed Wi- Fi covers all apartments, as well as the communal space for leisure and work. Residents can arrange hospitality services and book facilities via the mobile app for added convenience. TOWNPLACE SOHO in a prime location features exquisite apartments TOWNPLACE SOHO on Caine Road, Central, is just a few minutes’ walk to major shopping malls and small specialty shops. Lan Kwai Fong is about a three- minute walk away. The project is next to arts and cultural destinations, like Tai Kwun and PMQ, and also close to transport connections. TOWNPL ACE SOHO p r o v i d e s 293 apartments, ranging from 286 to 1,092 square feet saleable, and from studios to four-bedroom apartments. Studios and one-bedroom apartments make up about 60% of the total. Special units are also available to suit the different needs of individuals and families. All apartments have a balcony and floor-to-ceiling windows providing wide views, some with a harbour view and some with a city view of Central. Leasing of TOWNPLACE SOHO started in phases in the first quarter, with an encouraging response expected from millennials. Business News - Hong Kong Vol 95 • Q1 2020 • SHKP Quarterly 14