SHKP Quarterly

Group Chairman & Managing Director Raymond Kwok (front, sixth left), Executive Directors Adam Kwok (front, fourth left) and Allen Fung (front, third right) present donations from the SHKP Vertical Run for Charity – Race to Hong Kong ICC and Sun Hung Kai Properties Hong Kong Cyclothon to representatives of the beneficiary organizations 集團主席兼董事總經理郭炳聯（前排左六）、執行董事郭基煇（前排左四）及馮玉麟（前排右三） 將「新地公益垂直跑－勇闖香港 ICC 」及「新鴻基地產香港單車節」的善款支票交予受惠機構代 表 Read for More leads people to the world of books via multimedia channels 《點讀》以多媒體形式，帶領大眾走入書本 世界 Sports for charity, supporting child and youth services 運動行善 支持兒童及青少年服務 SHKP Reading Club introduces new reading online platform: Read for More 新閱會全新網上閱讀平台《點讀》 The annual SHKP Vertical Run for Charity – Race to Hong Kong ICC and Sun Hung Kai Properties Hong Kong Cyclothon ended successfully during the fourth quarter last year, attracting over 7,300 participants who took part in sporting events for charity. Proceeds from the Race to Hong Kong ICC went to charity without any deductions, while part of the race proceeds from the Sun Hung Kai Properties Hong Kong Cyclothon went to help the needy. Including extra contributions from the Group, the total donations from the two events amounted to HK$8.68 million in 2018. The donations were distributed to The Community Chest of Hong Kong, The Hong Kong Council of Social Service, The Boys’ & Girls’ Clubs Association of Hong Kong, Changing Young Lives Foundation and Hong Kong Sheng Kung Hui Welfare Council, which run seven child and youth development programmes with about 10,000 people expected to benefit from them. 集團年度活動「新地公益垂直跑－勇闖香港 ICC 」和「新 鴻基地產香港單車節」於去年第四季圓滿結束，合共吸 引超過 7,300 名參加者，一起藉著運動行善。「勇闖香港 ICC 」在不扣除活動成本下，全數收益撥捐慈善用途，而 「新鴻基地產香港單車節」則撥出部份報名費作慈善用 途。連同集團額外捐款，兩項活動於 2018 年度的善款總 數達 868 萬港元。善款早前已交予香港公益金、香港社會 服務聯會、香港小童群益會、成長希望基金會及香港聖公 會福利協會，以支持七個兒童及青少年發展項目，預期約 一萬人受惠。 The SHKP Reading Club will promote reading with some brand new approaches this year. The first initiative is a new reading online platform called Read for More, which invites different authors and creative talents to get together and read in a lively, interesting way while people can click and read it all anytime on their smart phones or tablets. A variety of offline events will also be held where readers can interact with popular authors and creative talents. The debut feature for Read for More is 365 Celeb Reading List, which lists interesting books recommended by 365 local celebrities from different sectors. It aims to encourage people to find an interesting book that they are interested to read in the coming year. The platform also includes interviews with celebrities on reading, as well as articles by bookworms and travel veterans. Additionally, there are video clips on book recommendations by authors plus audio excerpts on recommended books. 今年，新閱會將以全新姿態推動閱 讀，首項新猷為全新網上閱讀平台 《點讀》，匯聚不同作家及創作 人，以生動有趣的表達手法談好 書，讓大眾隨時以手機或平板電腦 輕鬆點擊閱讀。新閱會亦會舉辦特 色線下活動，讓讀者有機會和人氣 作家及創作名人互動接觸。 《點讀》首個專題故事「 365 名人 書單」，找來 365 位香港不同界別 的知名人士推薦一本有趣的書，旨 在鼓勵大眾於未來一年，尋找有趣 喜愛的好書閱讀。此外，平台上有 名人暢談閱讀的專訪，由書蟲及旅 遊達人撰寫的文章，更有作家親身 拍短片介紹書本，以及靚聲演繹好 書篇章。 www.readformore.com Sustainability Vol 91 • Q1 2019 • SHKP Quarterly 26