SHKP Quarterly

Festivemalls enjoy high traffic and sales 集團商場喜迎新春 人流暢旺生意興隆 The Group’s shopping malls offered thematic installations, comprehensive promotions and high-tech interactive games to celebrate Chinese New Year with locals and visitors. The programmes attracted throngs of seasonal shoppers with some malls registering significant increases in traffic. Welcoming the year of the dog The year of the dog got a big welcome at APM with the world’s tallest animated Gromit from the Wallace and Gromit movies and its festive mansion. The mall also introduced an interactive magic mirror where customers could check on their luck during the coming year and make their own personalised fai chun. Tai Po Mega Mall had Snoopy and friends perform a dragon dance amidst Chinese New Year windmills and peach blossoms. IAPM invited a specialist artist to reconfigure toys into pet dog art installations. Shoppers also took special effect selfies in the form of selected Chinese zodiac animals with new year blessings to create their own fai chun. Shanghai IFC Mall had on display artist-created delicate lucky dog art installations. Joyful aura New Town Plaza presented the world’s first Chinese New Year LEGO mansion, featuring a hand-made, giant dancing lion comprised of 150,000 LEGO bricks. V City spread positive vibes with The Powerpuff Girls greeting customers at various spots. Parc Central had Wuba from Monster Hunt 2 welcome customers at the Chinese New Year windmill forest, lotus pond and loving bridge. New Town Plaza 新城市廣場 APM Business News - Hong Kong Vol 87 • Q1 2018 • SHKP Quarterly 18