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Opening of Asia’s largest Apple Store at Beijing APM draws 30,000 fans queuing up before opening and 200,000 shoppers

2012-10-20

America’s electronics giant Apple today unveiled its largest flagship store in Asia at Beijing APM, developed by Sun Hung Kai Properties (SHKP). Tens of thousands of Apple fans flocked to the mall, eagerly waiting for the grand opening of the only three-storey Apple Store in China. The new Apple Store in the heart of Wangfujing not only strengthens the retailer’s network, but also empowers Beijing APM to redefine the digital lifestyle in the capital city. Beijing APM further reinforces its leading position as the top shopping mall that houses an array of international brands.

The grand opening attracted over 30,000 Apple fans queued up outside Beijing APM before the opening and 200,000 shoppers visited. The mall offered complimentary beverage and snacks to the fans, plus heaters to keep them warm. Apple gave away souvenirs to celebrate the special occasion.

Beijing APM attracts prestigious European and American brands with its prominent location, young and trendy positioning and round-the-clock retail concept. Sun Hung Kai Real Estate Agency Executive Director Jimmy Wong said: “SHKP has invested over RMB600 million since 2007 for a three-phase renovation at Beijing APM, transforming it into the most popular shopping spot in Beijing and a top choice for international brands to launch their businesses on the mainland. The Apple Store opening strengthens the mall’s positioning as Beijing’s most diversified shopping spot and boosts the high-tech gadget scene in the Wangfujing commercial district.”

Digital products now play an important role in shaping the trendy lifestyle of young Chinese consumers and Apple is expanding its sales network in China to tap into the growing demand. The 25,000-square-foot Apple Store at Beijing APM is its largest flagship store in Asia and the only three-storey outlet on the mainland. It offers a full product line including Mac, iPod, iPhone and iPad, plus free consultancy and technical support.

Sun Hung Kai Real Estate Agency Assistant General Manager (Leasing) Evelyn Suen said: “We bring international outlets to Beijing APM and offer consumers an exceptional shopping experience. Today we extend our warmest welcome to the Apple Store, following the openings of the GAP in November 2010, Forever 21 this August and Zara, Nike Beijing, Uniqlo, Sephora in previous years. We will continue to make the mall the top shopping destination in Northern China.”

Miss Suen added: “We staged a series of promotional activities for the opening, including Weibo and discussion forums. Over 400 thousand Weibo posts, re-posts, discussions and reports were made on the Internet. Phase two of the renovation will be completed by the end of this year and the traffic is expected to grow further.”

About Beijing APM

Sun Hung Kai Properties invested over RMB600 million since 2007 to renovate Sun Dong An Plaza. The project was renamed Beijing APM in 2008 to reflect its round-the-clock retail concept. It targets young customers aged between 18 and 35 and houses over 160 popular retailers, including Apple, Forever 21, GAP, Zara, Nike Beijing, Uniqlo and Sephora flagship stores, and restaurants Food Republic, The Grandma’s, Chef Hung Taiwanese Beef Noodle, Kings Dumpling, Pizza Hut and Itacho Sushi, plus a Broadway Cinema, offering a top shopping and entertainment destination for young people.

Apple, Apple logo, Mac, iPhone, iPad and iPod are trademarks of Apple.

Beijing APM website: http://www.beijingapm.cn/

30,000 anticipative fans queued at Beijing apm to witness the grand opening of Apple Store
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30,000 anticipative fans queued at Beijing apm to witness the grand opening of Apple Store
200,000 visitors flocked to the largest Apple Store in Asia at Beijing apm
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200,000 visitors flocked to the largest Apple Store in Asia at Beijing apm
Mr. Jimmy Wong, Executive Director of Sun Hung Kai Real Estate Agency and Ms. Evelyn Suen, Assistant General Manager (Leasing) of Sun Hung Kai Real Estate Agency visited the Apple Store with government officials.(From left: Mr. Li Feng,Vice Director of the Investment Promotion Bureau of Dongcheng District Government, Mr. Wang Weidong, Deputy Executive Director of Beijing Wangfujing Area Construction & Management Office, Mr. Jimmy Wong, Executive Director of Sun Hung Kai Real Estate Agency and Ms. Evelyn Suen, Assistant General Manager (Leasing) of Sun Hung Kai Real Estate Agency, Mr. Li Jun, Deputy Executive Director of Beijing Wangfujing Area Construction & Management Office and Mr. Ian Choy, General Manager of Beijing apm)
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Mr. Jimmy Wong, Executive Director of Sun Hung Kai Real Estate Agency and Ms. Evelyn Suen, Assistant General Manager (Leasing) of Sun Hung Kai Real Estate Agency visited the Apple Store with government officials.(From left: Mr. Li Feng,Vice Director of the Investment Promotion Bureau of Dongcheng District Government, Mr. Wang Weidong, Deputy Executive Director of Beijing Wangfujing Area Construction & Management Office, Mr. Jimmy Wong, Executive Director of Sun Hung Kai Real Estate Agency and Ms. Evelyn Suen, Assistant General Manager (Leasing) of Sun Hung Kai Real Estate Agency, Mr. Li Jun, Deputy Executive Director of Beijing Wangfujing Area Construction & Management Office and Mr. Ian Choy, General Manager of Beijing apm)
Mr. Jimmy Wong, Executive Director of Sun Hung Kai Real Estate Agency and Ms. Evelyn Suen, Assistant General Manager (Leasing) of Sun Hung Kai Real Estate Agency
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Mr. Jimmy Wong, Executive Director of Sun Hung Kai Real Estate Agency and Ms. Evelyn Suen, Assistant General Manager (Leasing) of Sun Hung Kai Real Estate Agency
The 25,000-square-foot Apple Store at Beijing APM is its largest flagship store in Asia and the only three-storey outlet on the mainland
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The 25,000-square-foot Apple Store at Beijing APM is its largest flagship store in Asia and the only three-storey outlet on the mainland

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