SHKP Sustainability Report 2024/25

61 Sun Hung Kai Properties Limited | Sustainability Report 2024/25 A winner and her family participate in the Creating a Loving Home Together at the Loving Home Campaign Prize Presentation 2024 SHKP Club members enjoy exclusive experience at GO PARK Sai Sha Loving Home Campaigns: The 2024 Creating a Loving Home Together campaign attracted more than 11,000 entries, celebrating family stories through creative expression. The 2025 Seasons of Loving Home campaign further encouraged members and the public to share inspiring narratives through diverse mediums, fostering stronger emotional connections to our home Commitment to Continuous Improvement SHKP Club remains dedicated to proactively engaging with members through multi channels, gathering valuable feedback to refine services and deepen relationships. We continue to cultivate a vibrant and connected membership base that embodies the Loving Home. Hong Kong Top Talent Pass Scheme members, complemented by on-site surveys to capture instant member feedback and ensure our services align with their needs. Exclusive property seminars featuring industry experts were held in both Cantonese and Putonghua to accommodate diverse language preferences. To extend our engagement, seminar video recordings, including buyer interviews, were promptly shared online Strengthening Community Connection Through Digital Engagement: Enhanced member communication and services by inviting property buyer members to join the Group’s mall and hotel loyalty programmes, The Point and Go Royal, fostering deeper relationships through the group’s club network and a stronger sense of community across the Group’s loyal clubs Professional On-Site Support: Established bank consultation counters at sales venues, staffed by professionals to provide members with immediate and expert advice, enhancing customer experience Member Engagement in the Group’s New Landmark Project Through Experiential Events: Partnered with the Group’s new Landmark project at Sai Sha, an integrated sports and commercial complex, we delivered unique experiences, such as the ‘Golf Experience Day at GO PARK Sai Sha’, ‘Explore Sai Sha Natural Ecology Tour and Sightseeing Bus’, and All-day Complimentary ride on KMB Pet Bus ‘PB5’ & ‘GO PARK Sai Sha Pet Park’ Exclusive Session. These events promoted family bonding and wellness while showcasing sustainable lifestyle offerings A show flat guided tour and property seminar for participants under the Top Talent Pass Scheme SHKP Club Fostering Sustainable Community Engagement Founded in 1996 as Hong Kong’s first developer loyalty club, SHKP Club has been the city’s largest property-focused membership club since its establishment, with a membership base exceeding 540,000. The Club is committed to nurturing long-term relationships with members across Hong Kong, mainland China, and beyond by facilitating transparent, two-way communication. SHKP Club provides timely updates on the Group’s properties, shopping malls, and hospitality offerings while promoting a sustainable community ethos through its Loving Home initiative. Enhancing Member Engagement and Understanding Their Needs SHKP Club is dedicated to delivering tailored members’ benefits, including exclusive discounts, events, and privileges across the Group’s property sales, shopping malls, hotels, and other business units. By actively engaging members through online and offline channels, the Club ensures it remains attuned to their evolving needs and preferences. The Loving Home campaign continues to inspire community connection through family-oriented activities. SHKP Club advanced its commitment to sustainable community engagement and member-centric services through the following initiatives: Expanded Digital Outreach: Launched an official WeChat account to strengthen communication with mainland China members, delivering timely updates on property developments, mall promotions, and hospitality offers, fostering greater accessibility Enhanced Property Services: Introduced the Property Viewing Appointment Service to streamline access to the Group’s first-hand residential properties. Additionally, we organized NOVO LAND show flat tours for Our Reporting Approach Message from the Sustainability Steering Committee Our Business Our Approach to Sustainability Value Created for the ENVIRONMENT Value Created for PEOPLE Value Created for CUSTOMERS Value Created for SUPPLY CHAIN Value Created for COMMUNITY Appendices