Sustainability Report 2023/24

SHKP Club Founded in 1996, SHKP Club is Hong Kong’s first developer loyalty club for interested homebuyers. Members – numbering more than 500,000 – receive news on SHKP properties, malls and other offerings. The Club builds long-term relationships by fostering two-way communication between members and the Group. SHKP Club members enjoy a variety of discounts, information, events and privileges related to our residential properties, malls and hotels. We stay abreast of members’ needs and opinions via online and offline engagement. Regular themed activities promote our Loving Home philosophy. During the reporting year: • SHKP Club set up service counters at sales venues, inviting professionals to answer members’ inquiries face-to-face and dispense instant professional advice • Seminars – in Cantonese and Putonghua – plus a new guided tour were held at the show flats, inviting experts to share property information with members. Highlight videos, including audience feedback and testimonials, were shared online • At the Greater Bay Area Property Investment Seminar, professionals delivered a comprehensive analysis of the area’s potential, and connected members with investment and property opportunities in the area • Special events included exploring the new Dino Park at New Town Plaza and participating in guided tours of our seafront flagship project TOWNPLACE WEST KOWLOON, whose innovative ‘aparthotel’ concept offers hybrid short and long-term flexible leasing. These events brought families together, created memorable moments and enabled members to experience our latest and highest quality offerings • Our territory-wide Creating Loving Home Together competition, held in 2024, inspired members and the public to unleash their creativity and share memorable family stories. The competition encouraged creating loving homes and building happy futures with family, attracting over 10,000 entries Our property related seminars held at show flats provided valuable insights and knowledge from professionals The prize presentation ceremony for our Most Heartfelt Moments competition, which provided a platform to share treasured family stories and create enduring memories Special event at New Town Plaza entertained SHKP Club members and their families to explore and experience the new facilities in SHKP’s shopping malls SHKP Club collaborated with our seafront flagship project TOWNPLACE WEST KOWLOON to organize guided tours Financial year Hong Kong’s Largest Property Developer Customer Loyalty Club Number of members 400,0000 410,0000 450,0000 430,0000 470,0000 480,0000 490,0000 500,0000 420,0000 460,0000 440,0000 2021/22 2020/21 2022/23 2023/24 430,000 470,000 490,000 500,000 VIP Sun Hung Kai Properties Limited | Sustainability Report 2023/24 < 69 > Our Reporting Approach Message from the Sustainability Steering Committee Our Business Our Approach to Sustainability Value Created for the Environment Value Created for People Value Created for Customers Value Created for Supply Chain Value Created for Community Appendices