Sustainability Reports 2022/23

440,000 420,000 450,000 460,000 470,000 480,000 490,000 500,000 430,000 410,000 400,000 2021/22 2020/21 2022/23 430,000 470,000 490,000 SHKP Club SHKP Club – established in 1996 – is a bridge for effective two-way communication between SHKP and the community as well as a means of building long-term relationships with members. The first exclusive club for interested homebuyers in Hong Kong’s property sector, it now has more than 490,000 members, making it the largest of its kind. • Brand-new move-in privileges – including a SmarTone Home 5G broadband free trial with a router, vouchers for HomeSquare and SHKP shopping malls, dining and accommodation offers at designated SHKP hotels and sky100 admission tickets – were offered to members who are homeowners at designated SHKP estates • Popular member workshops with high satisfaction rate were held, such as The Terrarium for Home Greenery Online Workshop which helped members boost the vitality of their homes, while an art jamming workshop promoted a joyful Loving Home life and residential project’s advantages • A new territory-wide Most Heartfelt Home Moments competition held in 2023 – encouraging members and the public to share touching and memorable family stories – drew more than 11,000 entries The Number of Members in SHKP Club Number of members Year SHKP Club members enjoy property-related privileges, information, exclusive activities, and benefits at SHKP’s hotels, shopping malls and other businesses. The Club actively collects feedback from customers via online and offline surveys and social media. Engagement activities with a Loving Home theme are organized to bring families together with love, care and happiness. During the reporting year: • SHKP Club newly staged two property-themed seminars at show flats, inviting professionals to share knowledge and information related to properties with members • Members were offered exclusive activities and privileges at show flat while their property-related opinions were collected via digital devices and surveys. Interviews with member-buyers were also conducted to collect more in-depth insights, and part of their testimonials were promptly shared online to reach a wider audience SHKP Club’s newly launched property-themed seminar at a show flat received an overwhelming response, and a timely post-event update was shared online to foster more comprehensive communication with members SHKP Club digitalized members’ communications and engagement by incorporating membership QR code, touchscreen technology and electronic kiosk to its member-exclusive show flat activities and privileges In 2022, SHKP Club broadcasted its prize presentation ceremony to share winners’ secrets and tips for establishing a fruitful Loving Home family life. Participants could capture the memorable moment of receiving their award on film A parent-child KMB Bus Depot Tour let members and their families experience bus business and operations Sun Hung Kai Properties Limited Sustainability Report 2022/23 53 Our Reporting Approach Message from the Sustainability Steering Committee Our Business Our Approach to Sustainability Value Created for People Value Created for Customers Value Created for Supply Chain Value Created for Community Appendices Value Created for the Environment