Sustainability Report 2021/22
Value Created for Community SHKP Sports for Charity Initiatives To ensure the health and safety of participants and the public during the pandemic, our signature Sports for Charity events – the SHKP Vertical Run for Charity - Race to Hong Kong ICC and the Sun Hung Kai Properties Hong Kong Cyclothon – were cancelled. Nonetheless, we showed our continuous support for the development of underprivileged children and youth through various funded community charity projects. Funded projects running in the reporting year included: • Entering phase three of our collaboration with The Boys’ & Girls’ Clubs Association of Hong Kong for the SHKP Science & Innovation Project for the Gifted. This provided free STEM courses for gifted children from low-income household. More than 300 students and their families were benefitted from the first and second phase projects • Supporting children and youth who face difficulties in the SHKP Rainbow with KIDS project since 2017. Operated by the Hong Kong Council of Social Service and four participating organizations, the project has helped more than 700 adolescents and their families recover from crises: it offered both physical and online training, therapy and counselling to those in need during pandemic. A closing ceremony in September 2021 celebrated the achievements of this project • Supporting local sports development with sponsorships. We were the sponsor for the HKSAR Delegation to the 14th National Games and we supported the SHKP HK 10K Championships • Sharing the joy of the extraordinary results achieved by the Hong Kong Team at the 2021 Olympic Games. Competition livestreaming and complimentary energy drinks were available at 12 SHKP malls Read & Share Programme The SHKP Reading Club collaborated with the Hong Kong Aided Primary School Heads Association for the eighth year to promote reading in schools each year. This year, the SHKP Reading Club visited 29 secondary schools. This involved sponsorships and outreach activities. A range of STEM activities were provided, including experts sharing examples of STEM in daily life, alongside talks on the relationship between STEM and ancient Chinese texts and culture to demonstrate the application of innovation and technology. 5G LAB visit tours at Sky100 were also organized for a number of schools. Read to Dream This year, we continued our partnership with St. James’ Settlement and the Hong Kong Trade Development Council to host one of the SHKP Reading Club’s signature programmes, Read to Dream. Since its launch in 2008, the programme has reached more than 29,000 upper primary and junior The SHKP Reading Club collaborates with NGO to host the Tai O cultural tour for underprivileged families secondary students from underprivileged families. Read to Dream 2021 introduced online content during the six-week summer vacation, including broadcasts of reading videos featuring student ambassadors and celebrities as well as book allowances. Offline activities, including drama performances at schools and cultural tours to a local fishing village, were conducted. The programme – in collaboration with The Federation of New Territories Youth Foundation and the Tai Po Youths Association, benefited more than 1,500 students. Contributing to Healthy Lifestyles and Exercising for Charity Sports for Charity and Healthy Living Objective Encourage healthy lifestyles and Sports for Charity Approach • Organize and/or sponsor signature charitable sporting events and other initiatives to advocate the Spirit of Sports for Charity to help the underprivileged children and youths • Promote the fun of exercise and the importance of a healthy and sustainable lifestyle to the public 48 Sun Hung Kai Properties Limited • Sustainability Report 2021/22
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