Sustainability Report 2020/21

• Crossovers with shopping mall tenants such as Francfranc Christmas Floral Online Workshop and the Homeless Easter Egg Storage Lamp Online Workshop were launched to enhance members home lives • Nurture Your Child’s Talent and Accompany Your kids on their Study Journey online seminars, to enhance parent-child relationships • Facebook quizzes promoting SHKP malls and driving customer interaction were offered to our Facebook page followers, attracting more than 3,000 entries • The territory-wide Loving Home with Endless Joy campaign – encouraging the public to share their secrets for happy and harmonious family lives – drew over 6,000 entries • The first online award ceremony for Encyclopedia of Family Harmony Competition was organized and attended by more than a hundred winners and their families Securing Customers’ Data Privacy While we explore technology and innovation to bring new experiences to our customers, information security remains a top priority. Our IT Governance Steering Committee, led by executive management, oversees information security, including the security of our infrastructure. This Committee regularly meets with, and reports to, the Board to help them oversee our cybersecurity strategy. In daily operations, our IT department safeguards customer information and data security. Policies and procedures are regularly reviewed and updated in accordance with the Personal Data (Privacy) Ordinance and other relevant laws and regulations. Customers are informed of how their personal information is collected, handled and used through our Customer Data (Privacy) Policy . All homebuyers are required to sign a Personal Information Collection Statement (PICS) with preliminary agreements for the purchase of our properties. The purposes of collecting their personal data, and how we will handle that data, are clearly stated in the PICS. To prevent breaches, we require all staff to follow the latest customer data handling procedures. Frontline staff receive regular data-privacy and cybersecurity training to ensure they protect customer and company information. During the reporting year, we arranged online seminars on cybersecurity trends, and the policies and tools that we use to safeguard data security. We issue cybersecurity alerts and tips through our intranet to keep our staff aware of fraudulent emails and the use of USBs. To lower the risk of data loss, only endorsed and registered removable drives will be used. Detailed internet guidelines for business units cover website production, covering design, footers, language usage, content and data collection. Business units are required to follow these guidelines. Obligations for each business unit during each data-collection process are also highlighted in the guidelines. Any webpage that collects customer data is required to include the Customer Data (Privacy) Policy, to comply with relevant laws and regulations. • For the first time, the SHKP Club broadcast the Encyclopedia of Family Harmony Competition presentation ceremony live via an online platform, enabling winners to share the joy with family members and friends • Property-related offers and information are shared with customers via online and interactive channels Value Created for Customers Sun Hung Kai Properties Limited • Sustainability Report 2020/21 33