Sustainability Report 2015/16

Strategies and Management The Group has always been active in the Hong Kong community; a place we are proud to call home. We are committed to making Hong Kong a better place for everyone by putting the Building Homes with Heart philosophy into action. The Group strives to ensure business continuity at the same time as it addresses the needs of the community. With a strong commitment to making a positive impact on the community, we have established a CSR Committee that comprises top management executives to oversee our community investment strategy. The Committee ensures that our community initiatives align with the following principles: To build close partnerships with NGOs and other stakeholders; To encourage direct participation through actively engaging our staff; To promote long-term and sustainable community programmes; and To contribute to the community through the strategic use of our resources, networks, and the skills of our staff. Responsible Citizen The Group paid HK$6,390 million in tax to the Hong Kong government and distributed a total of HK$41 million through charitable donations and in-kind sponsorships during the reporting year. These principles underpinned our three-pronged approach to community investment. By taking a step further this year in promoting reading and education, supporting sports for charity and healthy living, and caring for the underprivileged, we have created long-term values that will benefit everyone in the community. Objectives Commitments for 2015/16 Achievements in 2015/16 Goals for 2016/17 Promote a reading culture Promote reading among youth in Hong Kong SHKP Reading Club has reached 35,800 members in Hong Kong and on the mainland Sponsored 1,200 underprivileged children to the Hong Kong Book Fair 2015 Engaged over 60 primary schools to encourage students to read Provide opportunities to nurture reading habits in children and youths Encourage healthy lifestyles and sports for charity Achieve good results for the SHKP Hong Kong Cyclothon Promote vertical running to youth and the elderly Track the effectiveness and impact of donations Raised HK$3.1 million with first SHKP Hong Kong Cyclothon SHKP Vertical Run for Charity attracted 3,100 runners Encourage more people to participate in sport events and exercise Continue to promote work-life balance for staff Support the needy Engage a wider target group Committed to donating a 10,000-square- foot site in Yuen Long for social welfare facilities Launched a new scholarship programme funded by the SHKP-Kwoks’ Foundation Partner with charitable organizations to help more underprivileged people and families Reading and Education Sports for Charity and Healthy Living Care for the Underprivileged Value Created for Community Sun Hung Kai Properties Limited Sustainability Report 2015/16 38