SHKP Quarterly

Winter 2024 • SHKP Quarterly 5 Satisfying consumers’ needs with proactive innovations New Town Plaza has pioneered in enhancing customer experiences with innovative technologies and creative features, meeting the ever-changing needs and preferences in the market. New Town Plaza was the first SHKP shopping mall that introduced remote queuing for dine-in services through the SHKP Malls mobile app, ending the inconvenience of long queues. It was also among the first batch of malls covered by The Point, the integrated loyalty programme for SHKP malls. The Point members can earn points from spending in the malls and convert them into Point Dollars to spend as cash. To promote the use of electric vehicles, which are both convenient and eco-friendly, members who drive can enjoy contactless parking service and redeem points for SHKP’s EV fast-charging service. Furthermore, in light of the growing public demand for quality outdoor space, the Group looks forward to leveraging its use of outdoor and open spaces at its malls to provide enriching experiences for the community and invigorate the retail industry in the future. Exciting festive celebrations to encourage local spending In this past Christmas, New Town Plaza’s “Winter Wonderland” featured a 13-metre-tall Christmas tree in the 20,000-square-foot Chill Park, a 2,000-square-foot indoor ice rink, and a number of photo taking hot spots. Other exciting events included busking performances and art workshops. New Town Plaza partnered with local illustrator Carmen Ng and students from local schools with 40 years of history in Sha Tin to create the Community Gallery. It depicts Sha Tin’s surrounding landmarks and the rejuvenated features of New Town Plaza.