SHKP Quarterly

專題 4 Thriving hub for multigenerational enjoyment Elevating outdoor spaces for people of all ages Celebrating its 40th anniversary, New Town Plaza has long been a key landmark for the Group and has grown alongside Sha Tin residents since its opening in 1984, contributing to Sha Tin’s status as Hong Kong’s most populated district. To stay current, the Group has been carrying out asset enhancement work for the mall, including ongoing exterior renovations. The recent opening of Chill Park on the mall’s level three outdoor podium has increased space for leisure and live performances. As SHKP’s and Hong Kong’s first large-scale integrated project developed in a transit-oriented development (TOD) model, New Town Plaza was far more than just a large-scale shopping mall and comprised offices, hotels as well as residences. Connected to the MTR station and a major public transport interchange, the project remains a major integrated hub for living, working, shopping and transport in Sha Tin. New Town Plaza is dedicated to meeting the ever-changing market demands by introducing new elements, including Hong Kong’s first indoor musical fountain in the 1980s, a family-friendly theme park “Snoopy’s World”, the recently opened large-scale outdoor children’s playground “Dino Park” and the pet-friendly “Pets Park”. These facilities have contributed to collective memories cherished by both residents and visitors. Raymond Kwok pointed out that New Town Plaza continues to be one of the most visited shopping malls in Hong Kong. Its convenient location, diverse range of facilities for all age groups and wide range of shops catering for different customer profiles make it an excellent choice for families with members across generations to enjoy quality time together. (From left) Legislative Council Members Stanley Li and Holden Chow; Deputy Director General of the New Territories Sub-office of the Liaison Office of the Central People's Government in the HKSAR, Zhu Yihua; Legislative Council Member Tommy Cheung; Group Chairman and Managing Director Raymond Kwok; Group Executive Director ChristopherKwok;LegislativeCouncilMembersGaryChan,MichaelTien,PeterShiuandConnieLam;andShaTinDistrictCouncilChairmanFrederickYuattendthekick-offceremony ( 左起 ) 立法會李世榮議員、周浩鼎議員、中央人民政府駐香港特別行政區聯絡辦公室新界工作部副部長朱宜華、立法會張宇人議員、集團主席兼董事總經理 郭炳聯、集團執行董事郭基泓、立法會陳克勤議員、田北辰議員、邵家輝議員、林素蔚議員，及沙田區議會主席余懷誠出席啟動禮