SHKP Quarterly

16 簡訊 Riding on panda fever to promote Chinese culture SHKP fully supported the Panda Flair Waterfront Cultural Heritage Exploration exhibition organized by the Federation of HK Sichuan Community Organisations and co-organized by The Unified Association of Kowloon West Limited, the Hong Kong United Youth Association, the Federation of HK Chengdu Community Organisations Limited and the Sham Shui Po District Office. Twelve panda sculptures, each about 1.8 metres tall, were put up at the promenade pier in Cheung Sha Wan. Crafted by talented designers from Sichuan and Hong Kong, the sculptures represented perfect fusion of traditional Chinese culture and Hong Kong fashion. Group Executive Director Christopher Kwok stated that SHKP was honoured to collaborate with the government and the community in a series of vibrant celebrations that provided visitors with an exquisite blend of traditional Chinese culture and Hong Kong’s unique heritage, as well as helped stimulate the local economy. SHKP’s other activities to mark the occasion included hosting a National Day light show featuring a celebratory slogan on the façade of the Group’s International Commerce Centre; sponsoring the “Meng Xi” InnoTech Promotional Programme, initiated by the Federation of New Territories Youth; co-organizing a photo exhibition showing the achievements of the motherland, hosted by the China News Services Hong Kong Bureau and the Hong Kong Federation of Journalists; and sponsoring a painting exhibition organized by Bauhinia Culture Group, titled “Better Than Ever – Exhibition of Famous Works Celebrating the 75th Anniversary of the Founding of the People’s Republic of China”. SHKP malls and its loyalty programme The Point also rolled out a series of shopping privileges and spending rewards to boost local spending during the National Day celebrations, thereby boosting the local economy.