SHKP Quarterly

Signature Homes, the Group’s residential leasing brand, has capitalized on the favourable market factors following the HKSAR Government’s talent admission schemes in recent years to attract mainland and overseas professionals to relocate to Hong Kong. Riding on the anticipated opportunities arising from the growing number of professionals, in 2019, the Group established TOWNPLACE, a new brand featuring a premium lifestyle model for young professionals. TOWNPLACE embraces top young talent’s aspirations for a refined lifestyle Three premium projects offered by TOWNPLACE TOWNPLACE, a residential brand tailored for top young talent, offers a premium living experience with flexible accommodation options. Three of its premium projects – TOWNPLACE SOHO, TOWNPLACE KENNEDY TOWN, and its flagship project TOWNPLACE WEST KOWLOON, which was opened in October 2023 – provide residents with a “Bleisure” living space, combining business and leisure. The TOWNPLACE community team affectionately refers to the residents as TOWNERs, fostering a distinctive sense of belonging in the community. 專題故事 Vol 111 • Q1 2024 • SHKP Quarterly 4