SHKP Quarterly

Crowne Plaza Hong Kong Kowloon East is an ideal venue for organizing different activities 香港九龍東皇冠假日酒店是舉辦不同活動的理想場地 The Royal Garden has kept abreast of trends and provided cordial and exceptional service to visitors for over 40 years 帝苑酒店與時並進，逾 40 年來一直為旅客提供親切而優質的服務 As for the five Royal brand hotels, Hyatt Centric Victoria Harbour Hong Kong and Crowne Plaza Hong Kong Kowloon East , which are dedicated to providing attentive service to business and leisure travellers. These hotels have recovered swiftly, with high occupancy and solid increase in room rates. The Group’s hotels on the mainland, such as The Ritz-Carlton Shanghai, Pudong , have shown remarkable resilience, recovering fully in the last three months in terms of occupancy and room rates. The new Andaz Nanjing Hexi is now a market leader in the Hexi district, and the upcoming Four Seasons Hotel Suzhou will not only be the market leader in Suzhou, but also one of the best urban resort hotels on the mainland. With the Group’s targeted asset-enhancement strategies, coupled with the gradual recovery in international flight capacity, and more business and leisure events, the Group's hospitality portfolio has emerged more resilient and is well on the way to achieving sustainable growth. Formulating targeted strategies amid changing travel and customer patterns According to the Hong Kong Tourism Board, mainland travellers accounted for nearly 80% of the inbound visitors in the first half of this year. To target key customer segments, the Group hotels have proactively rolled out promotional activities on the mainland. The travel patterns and preferences of mainland visitors have changed from primarily shopping to experiencing the local culture and lifestyle of Hong Kong, especially after a few years of fighting the pandemic, so the Group reinforced its promotion on social media platforms. For example, some hotels set up official accounts on Xiaohongshu, a popular social media platform, to target mainland tourists. Also, proactively collaborating with key opinion leaders (KOLs) has helped the Group showcase the attractiveness of its hotels to mainland travellers, resulting in an impressive promotional impact. The Group’s quality and extensive property portfolio, particularly its large-scale integrated projects, has drawn a number of large local and multinational corporations, many of whose tenants are potential business travellers. To take advantage of this opportunity, the hotel teams rolled out promotions in the Group’s offices on the mainland. The Group launched online and offline marketing campaigns. The Group's hotels have also worked with partner hotels overseas and on the mainland to run cross-promotion campaigns. The hotel teams also proactively cater for visitors from around the world in careful detail to enhance key income streams. For instance, Four Seasons Hotel Hong Kong noticed a surge in high-end mainland travellers after the border reopening, so it started offering more selections of Chinese dishes to meet their dining preferences. The Ritz-Carlton, Hong Kong and W Hong Kong introduced hotel- museum package deals, particularly in conjunction with the opening of the nearby Hong Kong Palace Museum and the M+ museum, thus providing travellers with additional cultural experiences. And The Royal Garden expanded production capacity to cater for the increased popularity of its famous butterfly cookies and pastry to visitors. Feature Story Vol 109 • Q3 2023 • SHKP Quarterly 6