SHKP Quarterly

Kwun Tong, not only introduced multiple new tenants, including luxury watch retailers, healthcare brands and pharmacy chains, but also brought together the latest overseas professional sports brands to create an attraction of over 10,000 square feet for sportswear fashion cluster, meeting the needs of mainland consumers and stimulating consumption. To strengthen the synergistic effect among our retail portfolio and the effectiveness of the promotional campaigns, in mid-2019, the Group launched The Point, an integrated loyalty programme covering 25 major shopping malls. The program now has over two million members. Participating shopping malls grasped the business opportunities arising from the border reopening. The malls offered a variety of electronic vouchers via The Point mobile app to mainland tourists, with triple privileges for dining, shopping and leisure, together with buy-one, get-one-free coupons for visiting the Group’s sky100 Hong Kong Observation Deck, situated in ICC, West Kowloon, enabling visitors to revel in the comprehensive joy of leisure shopping. In addition, some of the Group’s major shopping malls doubled up privileges for mainland visitors. APM in Kwun Tong, Tai Po Mega Mall , Yuen Long Plaza and Metropolis Plaza in Sheung Shui gave out a total of HK$15 million in spending rewards, including e-coupons, cross-border bus e-tickets, and welcome packs for visitors travelling to Hong Kong. After the reopening of the Lo Wu and Huanggang Control Point in early February, the adjacent Landmark North in Sheung Shui launched promotional programmes offering premium privileges, aimed at attracting more mainland visitors to visit the shopping mall. Attentive and innovative initiatives to enrich the shopping experience for customers In view of consumer's demand for special leisure and shopping experiences, the Group's malls attentively crafted large-scale Spring Festival decorations of various themes, drawing visitors from local and overseas to take social-media worthy photos, in order to spur footfall. The Group’s malls also proactively organized a wide range of interactive performances and workshops, further enriching consumers’ leisure and shopping experiences, translating into increased tenant sales. For instance, IFC Mall in Central set up splendid floral festive installations during Chinese New Year, while New Town Plaza in Sha Tin brought the flower seas of Seoul, Kyoto and Taipei to the mall to enrich mall's ambience. APM, Kwun Tong 觀塘 APM V City, Tuen Mun 屯門 V City The Point, the Group’s online platform and integrated loyalty programme for malls 集團的網上平台及綜合會員計劃 The Point 5