SHKP Quarterly

Mainland Among the Group’s shopping malls in Shanghai, Shanghai IFC Mall ’s festive theme is “Sparkling Christmas Kingdom”. Renowned Italian illustrators were invited to produce an exclusive series of fairy tale characters. The mall especially included augmented reality (AR) for an interactive experience, together with a large sparkling Christmas tree over five meters high and luxury carriages, presenting a joyful Christmas kingdom to visitors. One ITC , now celebrating its third anniversary, set up a “Starry Night” winter outdoor light installation and partnered with Poland and international artists to create a large-scale outdoor art installation, called “Hola! Bear Hugging”, and launched a series of consumer privileges. It also partnered with mall tenants to release limited edition gifts to celebrate its third anniversary. In addition, IAPM invited popular character IP Marsper and French artists to create a limited-edition holiday figure, called "KidCup Marsper" and installed a seven-metre-high wishing tree and a 220-metre-long trail, showcasing romantic floral lights for the winter carnival. Shanghai IFC Mall, Shanghai 上海市上海國金中心商場 Landmark North, Sheung Shui 上水廣場 Yuen Long Plaza 元朗廣場 YOHO Mall, Yuen Long 元朗形點 V City, Tuen Mun 屯門 V City 充滿童趣的聖誕主題 荃灣廣場 為大家帶來一個 Disney 主題「綠悠夢幻聖誕」，八個必影 打卡位包含 Disney Princess 與 Disney Animals 主題的戶外裝置， 以及五米高的巨型聖誕樹。旺角東 MOKO 新世紀廣場 則有 Disney 的 Duffy 與一眾好友和 LinaBell 與過聖誕。訪客可以走進「 LinaBell 聖誕樹屋」等不同景點與 Duffy 及好友打卡拍照。位於葵涌的 Life@KCC 則邀請了西班牙人氣森林系插畫師 Mia Charro ，將她筆 下的作品首度帶到香港，帶大家進入滿載繽紛花卉與療癒小動物的 童話世界。 上水廣場 的室內及室外設有六個全新節日造型的 Sonny Angel 巨型主題裝置，遊人可大玩互動遊戲及拍下甜蜜照片，令人 樂而忘返！ 北角匯 則召喚了「十二隻恐龍過聖誕」─ 除了商場對出 海濱公園設有 1:1 原大的機械恐龍外，另有 11 隻不同品種的恐龍遍 佈場內不同角落。 Business News - Hong Kong and Mainland Vol 106 • Q4 2022 • SHKP Quarterly 16