SHKP Quarterly

As Christmas is one of the most popular festivals in Hong Kong, the Group’s shopping malls presented various Christmas thematic installations, related promotions and spending reward privileges to attract shoppers, boost sales, and generate more business opportunities for tenants in this festive season. SHKP malls present festive atmosphere via a wide range of Christmas thematic installations 新地商場透過一系列聖誕主題裝置 營造濃厚節日氣息 Hong Kong Presenting global-style Christmas installations IFC Mall in Central, partnered with the Finland’s official Santa Claus Village to present Asia's first "Santa Claus Village" Christmas installation, showcasing a range of attractions, such as Santa Claus Office, Main Post Office, Mrs. Claus Bakery and the Elf Workshop, providing a great Nordic festive vibe. New Town Plaza , in Sha Tin, featured installations and activities inspired by the Vinicunca Rainbow Mountain, in Peru, and the adorable alpacas, including an outdoor starlight installation decorated with over a million sparkling lights for photo-taking, an Alpaca Christmas Carnival, and Christmas DIY workshops. East Point City , in Tseung Kwan O, offered shoppers a unique archaeological experience this Christmas. Visitors were transformed into archaeologists, travelling through a northern European-inspired wooden Christmas museum and exploring six attractive photo checkpoints with archaeological features. YOHO Mall , in Yuen Long, presented the gorgeous snowy scene in a roughly 2,500-square-foot Christmas thematic installation, called ‘Christmas Fantasy Forest’, decorated with over 20,000 small light bulbs, at which shoppers can take stunning photos in the ‘Duo Colour Forest’ and make wishes at a six- metre-high giant ‘Christmas Starlight Tower’. Yuen Long Plaza was transformed into a winter Christmas wonderland, featuring a 15-foot-tall Christmas gift box for photo taking, a Christmas AR game installation and a Santa Claus parade. A special football Christmas filled with excitement As the quadrennial FIFA World Cup was held in December 2022, many of the Group’s shopping malls incorporated football elements into the Christmas installations. APM , in Kwun Tong, presented a 3,000-square-foot decoration, called ‘Futuristic Christmas City’. Led by Christmas robots, shoppers could visit three Christmas zones filled with science fiction elements and watch the thrilling football matches on a massive TV screen. Tai Po Mega Mall , in association with international renowned illustrator TADO, displayed a ‘Christmas Fantasy Castle’, which was a 1,500 square- foot interactive installation, featuring numerous thematic spots, including a 20-foot- Harbour North, North Point 北角匯 APM, Kwun Tong 觀塘 APM V Walk, West Kowloon 西九龍 V Walk IFC Mall, Central 中環國際金融中心商場 Business News - Hong Kong and Mainland Vol 106 • Q4 2022 • SHKP Quarterly 14