SHKP Quarterly

The Point enhances members' user experience by continuously optimizing the interface and adding new functions. Point Dollar was recently launched and is applicable to the Group’s 25 malls, offering greater flexibility in the use of points. Spending points as cash under the Point Dollar programme In addition to redeeming points accumulated from spending at The Point for various privileges and offers, members can now use its mobile app to convert points to Point Dollar, which can be used directly as cash (Every 250 points can be used as HK$1 Point Dollar; at least HK$10 Point Dollar must be converted, with no maximum cap). Converting and using Point Dollar is easy. Just key in the amount to be converted in the mobile app prior to every transaction. A QR code will be issued that can be used for payment within a limited time, offering convenience for dining, shopping and leisure. Over 1,600 participating merchants This new function has been welcomed by members and supported by merchants. 25 SHKP malls and over 1,600 merchants currently accept Point Dollar, and more merchants are expected to successively join the programme, providing members with greater choices, convenience and pleasure when shopping at SHKP malls. The Point 透過不斷優化介面和加入新功能，提升會員的 使用體驗。最近推出 Point Dollar ，適用於集團旗下 25 個 商場，使用積分時更具彈性。 Point Dollar 可作現金使用 會員除了利用消費所累積的 The Point 積分，換領不同的 禮遇和優惠外，現時還可以透過 The Point 手機應用程式， 將積分轉換成 Point Dollar ，直接當成現金使用（每 250 分 可兌換 1 元 Point Dollar ，每次最低兌換金額為 10 元 Point Dollar ，不設上限）。兌換和使用方法十分簡單，只要在 交易前，在手機應用程式內輸入兌換金額，憑限時二維碼 便可用作付款之用，無論食、買、玩都可以盡情享用，十 分方便。 逾 1,600 間商戶參與 這項新功能不僅得到會員歡迎，亦獲得商戶支持。現時全 港 25 個新地商場、逾 1,600 間商戶接受 Point Dollar ，預計 會有更加商戶陸續加入，讓會員在新地商場無論消閒購物 都更加盡興。 Introducing Point Dollar – a new feature for more flexible spending rewards 推出全新功能 Point Dollar 　消費獎賞更具彈性 13